'Gen Z美' group KiiiKiii (KiiiKiii: Jiyu, I-sol, Sui, Ha-eum, Kiya) released a special music video for their new song 404 (New Era).
Starship Entertainment on the 6th surprised fans by uploading the special music video for the title track 404 (New Era) from the mini album 2 Delulu Pack on KiiiKiii's official YouTube channel.
The released video is a music video composed of scenes the KiiiKiii members filmed themselves, and the title (No stealing X) we filmed the 404 (New Era) music video ourselves lol attracted attention. On the set, the members radiated free and lively energy, and the compositions captured with their self-cameras amplified the song's upbeat atmosphere and vitality.
In particular, the unclear image quality and the KiiiKiii logo that recalls old webcam footage evoked nostalgia in viewers and formed a link between Y2K sensibility and 'Gen Z美,' drawing wide empathy. It also offered a different mood from the previously released official music video, elevating the members' chemistry and the song's appeal.
KiiiKiii's new song 404 (New Era) reinterprets the error code 404 Not Found, which appears when a webpage cannot be found, in KiiiKiii's own language and expresses it as freedom existing without coordinates. Based on UK house and garage sounds, the addictive beat, the members' diverse vocals and solid rapping, and the unique lyrics have been drawing enthusiastic responses from domestic and international listeners day after day.
As of 9 a.m. today, 404 (New Era) ranked as high as No. 5 on Melon TOP100 and No. 1 on HOT100, surpassing the Melon chart peak of their debut song I DO ME and achieving a new career high.
In addition, as of 9 a.m. today, the song ranked No. 1 on Bugs real-time and daily charts, YouTube music trending, and both Spotify Korea and Apple Music. In particular, on Apple Music it has maintained No. 1 on the popular songs, videos and albums charts for nine consecutive days since the 30th of last month and was selected as today's hit song cover.
Meanwhile, attention is focusing on KiiiKiii's activities, which are emitting diverse 'Gen Z美' through various content including the special music video and the 1theK original mystery variety show KiiiKiii Mystery Club.
Meanwhile, KiiiKiii is scheduled to perform 404 (New Era) on MBC's Show! Music Core, which airs today at 3:20 p.m.
[Photo] KiiiKiii official YouTube channel screen capture
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