'Show Me the Money 12' opens the curtain on its new mission, the 'hell song camp,' promising an even more thrilling survival.
Mnet's 'Show Me the Money 12' ranked first in the TV-OTT integrated non-drama buzz category for the fifth week of January, released by Gooddata Corporation's FUNdex. In the TV sector it recorded first place for three consecutive weeks, once again proving its position as the country's leading hip-hop survival show.
It also proved top-tier buzz online. The cumulative views of 'Show Me the Money 12' videos released on official social media platforms surpassed 390 million (combined YouTube·TikTok·Instagram). Three clips exceeded 5 million views each, and about 100 clips surpassed 1 million views, confirming explosive interest.
Riding a hot streak, 'Show Me the Money 12' continues its momentum with a new, unprecedented challenge. In episode 4 of 'Show Me the Money 12,' airing tonight (the 5th, Thursday) at 9:20 p.m., after completing the crucible '60-second rap mission,' the 'hell song camp' begins, promising record-breaking dopamine.
The newly introduced 'hell song camp' this season is a high-difficulty mission in which 73 surviving rappers enter the song camp and go through battles over three rounds, allowing viewers to see not only participants' entire creative processes but also their teamwork from multiple angles. The first round that opens the camp is a 1:1 rank mission, pitting high-level rappers against low-level rappers as battle opponents.
At the end of last week's broadcast, a match-up between skilled Japanese rapper Still J Cark (.J.Cark) and rising rookie rapper Royal 44 was teased, drawing intense interest. Still J Cark launched the psychological offensive by targeting Royal 44 with the intense provocation 'I came to destroy you,' and Royal 44 retorted, 'I told you to check plane tickets,' raising curiosity about who will win the 1:1 battle.
With only winners advancing to the next round, the released preview for episode 4 captured producer Loco saying, '(After watching the battle) I kneeled. My knees were knocked out,' raising expectations for an all-time battle. Meanwhile, a scene appears to show Nowaimyoung making a mistake, increasing curiosity over who will survive to the next round.
'Show Me the Money 12,' which is entering a new mission, airs every Thursday at 9:20 p.m. on Mnet and TVing. The TVing original 'Yaksha: Ruthless Operations' is released exclusively on TVing every Saturday at 12 p.m., two days after the main broadcast.
[Photo] Mnet, provided by TVing
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