'Gen Z美' group KiiiKiii (KiiiKiii: Jiyu, Isol, Sui, Ha-eum, Kiya) grabbed their first music show trophy since their comeback.
KiiiKiii on the 4th at MBC every1 and MBC M's "Show! Champion" won first place with the new song "404 (New Era)" as the champion song for the first week of February, rising to No. 1.
Through their agency Starship Entertainment, KiiiKiii said "We are so proud to be able to share the joy of our first No. 1 since our comeback with Tiki (official fandom name). "404 (New Era)" is a song we prepared while thinking about how to show our new sides more stylishly, and many people like it and have sent their support, so we are enjoying our promotions happily day by day. We will work harder and do our best to repay the interest and love you have shown us," they said.
That day KiiiKiii captured attention with a sophisticated white-tone styling. In addition to stable live skills and diverse vocals, the members' personalities and teamwork stood out in performances that completed a free and confident mood.
In the encore stage held after the announcement of the No. 1, KiiiKiii's true value shone even more. The members enjoyed the stage freely while savoring their joy and delivered unwavering live performances, and their characteristic confident energy added a pleasant afterglow for viewers.
"404 (New Era)" is the title track of the mini album 2 "Delulu Pack," released on the 26th of last month, and is a song in which the members' distinctive vocals and rapping harmonize over an addictive beat based on UK house and garage sounds. The unique lyrics reinterpret the web page error code "404 Not Found" as "freedom existing without coordinates," drawing positive responses from listeners at home and abroad.
The song quickly entered Melon TOP100 after its release and on the morning of the 5th at 9 a.m. it reached a peak of No. 12, and it rose to No. 1 on both the Bugs daily chart and real-time chart. Also, it continues a steep rise on domestic music charts such as Genie, Flo and Vibe, and on Spotify Korea it is No. 3, while on Apple Music it has held No. 1 across popular songs, videos and albums for seven consecutive days from the 30th to the present, solidifying its presence.
Along with this, the "404 (New Era)" music video, dance video and short-form content are also drawing attention with KiiiKiii's distinctive natural and unpretentious charm. The visuals and styling that evoke the 2000s sensibility not only resonate with many people, but the challenge campaigns with various stars and creators are keeping the momentum of "404 (New Era)" going.
Meanwhile, KiiiKiii is scheduled to perform "404 (New Era)" today on Mnet's "M Countdown."
[Photo] MBC every1, MBC M "Show! Champion" broadcast screen capture
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