Global interest is swelling for BTS's new release.
BTS's fifth full-length album 'ARIRANG' (Arirang) surpassed 3 million pre-saves on global audio and music streaming platform Spotify on the 4th. The new release hit 1 million pre-saves two days after Spotify pre-save began and exceeded 2 million on the fourth day, and it continues to maintain an upward trend. Attention is focused on whether it will surpass Taylor Swift's fifth full-length album 'The Life of a Showgirl' (about 6 million), which holds Spotify's all-time highest pre-save record.
'ARIRANG' also took No. 1 for two consecutive weeks (Jan. 21 and 28) on Spotify's 'Countdown Charts Global.' That chart measures pre-save numbers for albums and singles ahead of release. It is considered an indicator to gauge global music fans' expectations.
Interest in the new release appears across various indicators. After notices of the new release and the world tour were posted on global superfan platform Weverse, membership subscriptions surged roughly threefold. Also, BTS anthology album 'Proof' title track 'Yet To Come' and a track from the third full-length album 'LOVE YOURSELF 轉 "Tear"' titled 'Love Maze' surpassed 100 million and 15 million cumulative plays respectively as of December last year, receiving 'platinum' and 'gold' certifications in the streaming category from the Recording Industry Association of Japan. Ahead of the group's full-group comeback in about 3 years and 9 months, movements to revisit BTS's messages are spreading.
Meanwhile, BTS's 'ARIRANG' will be released at 1 p.m. on March 20. It contains 14 tracks dealing with the team's identity, longing and deep love, universal emotions. As music that captures "the current BTS," it is expected to resonate with music fans worldwide. After the new release, they will hold 'BTS comeback live: ARIRANG' (BTS THE COMEBACK LIVE｜ARIRANG) at Gwanghwamun Square in Seoul on March 21. In being the first example of an artist holding a solo performance at this venue, BTS is expected to set another milestone in Korean cultural history. In particular, this moment will be available via Netflix in about 190 countries
[Photo] Spotify
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