The group ATEEZ is heating up excitement ahead of their comeback.
ATEEZ will release their 13th mini album 'GOLDEN HOUR : Part.4' at 2 p.m. on the 6th and signaled they will continue their golden run this year. Ahead of the comeback, they are meeting fans with various content and heightening the excitement.
Last year, before announcing their comeback, ATEEZ drew attention with an eye-catching promotion using advertising balloons. People holding different advertising balloons appeared sequentially at designated spots at the Hongdae Ipgu Station intersection, surprising fans by spoiling ATEEZ's comeback and creating a buzz.
In addition, since last month they started in Taipei and hid USBs containing the members' voices in various locations across eight cities worldwide — Seoul, Jakarta, Melbourne, Madrid, Los Angeles, New York and Richmond, B.C. Through a "USB scavenger hunt" promotion that provided hints and encouraged people to find them, they not only boosted participation among offline global fans, but multiple interpretations and speculations about the USB contents spread on social media, generating a strong online reaction.
Moreover, the members appeared in various content to warm up the atmosphere before the comeback.
On the 3rd, Yoonho appeared on KBS Kpop channel web variety show "Limousine Service," where he generously showed off his sweet tone and solid vocal ability. He performed the mini album's track "Choose" as a perfect live rendition, and captivated global fans with cover songs that showcased a wide musical spectrum, including Justin Bieber's "YUKON," Hoppipolla's "Your Sea," and AJR's "Burn the House Down."
On the 1st, SanE served as a special MC on KBS 2TV's "Boss's Ears Are Donkey Ears," leading the broadcast with lively energy. With timely, fitting talk and reactions he added to the show's fun, and through cheerful episodes he brought laughter and showed an irreplaceable presence.
The youngest member Jongho appeared on the April 31 broadcast of KBS 2TV's "Immortal Songs" 2026 Oh My Star edition and delighted both the eyes and ears of the audience. He took the stage with Jung Seung-hwan and passionately sang IU's "The Sea of Me and You," delivering an enchanting harmony that offered great emotion and resonance, leaving a deep impression.
Meanwhile, ATEEZ announced that they will appear at "Mynavi presents The Performance," hosted by TV Asahi, on April 11 and 12. As they became the festival's first headliner to perform two consecutive days, expectations are high that they will present an appropriately overwhelming performance.
Meanwhile, ATEEZ will hold a pop-up store at Times Square in Yeongdeungpo, Seoul, from the 6th to the 12th to commemorate the album release.
[Photo] KQ Entertainment
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