Castle Beauty CEO IU takes over the business world and steps into the royal family.
Perfect Crown, a new MBC Friday-Saturday drama that will premiere in April 2026 (written by Yoo Ji-won, directed by Park Joon-hwa and Bae Hee-young, planned by Kang Dae-seon), is set in a 21st-century constitutional monarchy Korea and is a status-busting romance about a chaebol who has everything but is of commoner birth and an irritating woman, and a king's son who has nothing and is a sad man determined to change his fate.
In the drama, IU plays Castle Beauty CEO Seong Hee-ju. Born the illegitimate son of the Castle Group, Seong Hee-ju is a chaebol with striking looks, extraordinary intelligence, fierce competitiveness and even the management ability to win the Best Entrepreneur Award. The only thing Seong Hee-ju seems to lack is the status of a commoner, but in a constitutional monarchy Korea where yangban authority is still powerful, that is a weakness.
Because of this, Seong Hee-ju sets a grand and secret goal of entering into a contractual marriage with the nation-loved royal IAAN Daegun (Byeon Woo-seok) to overcome the limitations of being an illegitimate son and a commoner. A natural competitor who spares no means to achieve her goals, it is intriguing whether Seong Hee-ju can, according to plan, take over not only the business world but also the royal family.
Meanwhile, the released photos capture moments of Seong Hee-ju in her professional element as Castle Beauty's CEO, who never loses the top spot in any field, drawing attention. In the conference room, Seong Hee-ju leads meetings passionately with executives, and her gaze shows the charisma of a company owner.
Photos also captured Seong Hee-ju receiving the full spotlight from reporters at an event. Living up to her role as CEO of Castle Beauty, where everything she wears and eats becomes a topic, Seong Hee-ju is imprinting her presence in everyone's minds with striking fashion, and attention is focused on whether she will also make her mark on the royal family.
IU's spirited performance, which will portray Seong Hee-ju's relentless moves to claim what she wants, also raises expectations. As an all-rounder beloved by people of all ages for her music and acting, she is expected to display a fresh charm never seen before in the character of Seong Hee-ju, who breaks taboos and forges her own destiny.
The status-raising project of chaebol IU that will turn 21st-century constitutional monarchy Korea upside down can be seen in the new MBC Friday-Saturday drama Perfect Crown, which will premiere in April.
[Photo] Provided by MBC
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