With a miraculous return that changed the landscape of theaters for the new year, the film "Sinui Akdan" (director Kim Hyeong-hyeop, distributor CJ CGV㈜, producer Studio Target㈜) surpassed 900,000 cumulative admissions and is now on the verge of reaching the dream milestone of 1 million admissions.
According to the Korean Film Council (KOFIC) integrated box office system, the film "Sinui Akdan" surpassed 900,000 cumulative admissions on Feb. 1. After surpassing 800,000 admissions on Jan. 30, it drew an additional 100,000 viewers in just two days, continuing an unstoppable rise at the box office.
Thus "Sinui Akdan" has succeeded in steadily attracting audiences despite fierce competition with major blockbusters such as the Hollywood tentpole "Zootopia 2," and has entered a full-fledged countdown toward surpassing 1 million admissions. Its achievement is even more meaningful in that it overcame an absolute disadvantage in screen count with the accomplishment of being first in seat occupancy rate.
The biggest driving force behind this 900,000 milestone is the audience's voluntary "fandom." The "singer-along screenings," where audiences sing along with the film's moving music, have been sold out day after day, filling theaters with loud cheers and enthusiasm. This has attracted attention as an audience-participation screening culture rarely seen in domestic films.
Positive reviews from audiences have also been relentless. Word of mouth formed as repeat viewings naturally continued is drawing general viewers who have not yet seen the film to theaters, and this is becoming the key driver of "Sinui Akdan"'s long-term box office success.
Starting at number five at the box office in its opening week and rising to number two, "Sinui Akdan"'s dramatic trajectory is now energetically moving toward another milestone: surpassing 1 million admissions.
With a clever premise of a North Korean security officer creating a fake praise troupe, uplifting humanism and outstanding performances by top actors that captivated all generations, the film "Sinui Akdan" is reaching the peak of its comeback at the box office with the choice of 900,000 viewers, and attention inside and outside the film industry is focused on when this work will cross the 1 million admissions mark.
Following director Kim Hyeong-hyeop and Park Si-Hoo's successful mega talk, Jung Jin-woon will hold a mega talk to meet directly with audiences on Monday, Feb. 2. That mega talk will be held at 8 p.m. at Lotte Cinema World Tower, where Jung Jin-woon will share all the stories of the film "Sinui Akdan" in person.
The film "Sinui Akdan" was released on Dec. 31 last year.
[Photo] Studio Target㈜
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