Entertainment personalities brand reputation: big data analysis results for Feb. 2026 show Yu Jae-seok ranked 1st, Shin Dong-yeob 2nd and Jun Hyun-moo 3rd.
The Korea Corporate Reputation Research Institute analyzed 75,094,290 pieces of brand big data for 50 entertainment personalities from Jan. 1, 2026, to Feb. 1, 2026 to measure consumers' entertainment personality brand participation, media volume and consumer engagement and communication, and conversation volume on social media. Compared with 57,033,913 pieces of entertainment personality brand big data in January, this is a 31.67% increase.
The brand reputation index is a metric derived by extracting brand big data and performing consumer behavior analysis, classifying into participation value, communication value, media value and social value, and applying weights. In the entertainment personality brand reputation index, it was analyzed as participation index, media index, communication index and community index. It also included brand monitor analysis that analyzes consumers' positive and negative reactions and brand value evaluation that analyzed the relationship with consumers.
The top 30 entertainment personality brand reputation rankings for Feb. 2026 were analyzed as Yu Jae-seok, Shin Dong-yeob, Jun Hyun-moo, Kang Ho-dong, Lee Kyung-kyu, Lee Suji, Tak Jae-Hoon, Seo Jang-hoon, Heo Kyunghwan, Lee Sang-min, Kim Sung-Ju, Kim Jongmin, Kim Sook, Kim Dong-hyun, Joo Woo-jae, Kim Jun-Ho, Ahn Jung-hwan, Haha, Lee Young-ja, Kim Young-chul, Kim Hee-cheul, Defconn, Lee Ji Hye, Jung jun-ha, Ji Sang-ryeol, Kim Gu Ra, Kim Jong Kook, Lee Sugeun, Jang Do-youn and Yang Se-chan.
No. 1, the Yu Jae-seok brand had a participation index of 524,558, media index of 685,231, communication index of 2,533,956 and community index of 2,977,821, resulting in a brand reputation index of 6,721,567. Compared with the brand reputation index of 7,332,755 in January, it fell 8.34%.
No. 2, the Shin Dong-yeob brand had a participation index of 230,403, media index of 397,805, communication index of 1,935,966 and community index of 1,045,574, resulting in a brand reputation index of 3,609,748. Compared with the brand reputation index of 2,433,391 in January, it rose 48.34%.
No. 3, the Jun Hyun-moo brand had a participation index of 319,506, media index of 538,708, communication index of 999,456 and community index of 1,286,584, resulting in a brand reputation index of 3,144,254. Compared with the brand reputation index of 1,068,356 in January, it rose 194.31%.
No. 4, the Kang Ho-dong brand had a participation index of 168,343, media index of 279,881, communication index of 1,415,311 and community index of 1,151,846, resulting in a brand reputation index of 3,015,381. Compared with the brand reputation index of 1,284,165 in January, it rose 134.81%.
No. 5, the Lee Kyung-kyu brand had a participation index of 114,627, media index of 185,557, communication index of 944,300 and community index of 1,087,949, resulting in a brand reputation index of 2,332,433. Compared with the brand reputation index of 1,634,132 in January, it rose 42.73%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the big data analysis of entertainment personality brands for Feb. 2026, the Yu Jae-seok brand recorded the top spot. Analyzing the entertainment personality brand category, compared with 57,033,913 pieces of entertainment personality brand big data in January, it increased 31.67%. In detailed analysis, brand consumption rose 10.75%, brand issues fell 4.05%, brand communication rose 39.77% and brand diffusion rose 44.09%."
He added, "For the entertainment personality brand that ranked No. 1 in Feb. 2026, Yu Jae-seok, link analysis showed high scores for "stable," "self-management" and "warm," and keyword analysis showed high scores for "Hangout with Yoo," "Running Man" and "Pungyang-go." The positive ratio for the Yu Jae-seok brand was analyzed at 93.11%."
This brand reputation survey analyzed brand big data for 50 entertainment personalities: Yu Jae-seok, Shin Dong-yeob, Jun Hyun-moo, Kang Ho-dong, Lee Kyung-kyu, Lee Suji, Tak Jae-Hoon, Seo Jang-hoon, Heo Kyunghwan, Lee Sang-min, Kim Sung-Ju, Kim Jongmin, Kim Sook, Kim Dong-hyun, Joo Woo-jae, Kim Jun-Ho, Ahn Jung-hwan, Haha, Lee Young-ja, Kim Young-chul, Kim Hee-cheul, Defconn, Lee Ji Hye, Jung jun-ha, Ji Sang-ryeol, Kim Gu Ra, Kim Jong Kook, Lee Sugeun, Jang Do-youn, Yang Se-chan, Eun Ji-won, Hong Hyun-hee, Jeong Hyung Don, Park Myung Soo, Yang Se-hyung, Jee Seokjin, Yoon Jongshin, Song Ji-hyo, Yoo Byungjae, Lee Guk-ju, Kim Kook Jin, Ro Hong-chul, Moon Seyoon, Kim Byoung-man, Kim Min-gyeong, Song Eun I, Yoon Jungsoo, You Se Yoon, Kim Yong Man and Hong Jin Kyung.
[Photo] OSEN DB
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