Park Bo Gum, Lee Sang Yi, and Kwak Dong- yeon announced the official opening of a special barbershop that grooms both hair and heart, "Bogum Magical."
The first episode of tvN "Bogum Magical" (directed by Son Su-jeong), which aired yesterday (the 30th), showed the time Park Bo Gum, Lee Sang Yi, and Kwak Dong- yeon spent preparing carefully for a year to open the barbershop and the chaotic scenes of the first day of business, leaving a pleasant aftertaste.
The episode logged nationwide household ratings averaging 2.8% and peaking at 3.7%, and in the Seoul metropolitan area averaged 3% and peaked at 4.4%, ranking first among cable and general programming channels in the same time slot and getting off to a strong start. It also ranked first in the target 20-49 male and female viewership for tvN among cable and general programming channels in the same time slot. (Based on paid platforms integrating cable, IPTV, and satellite / provided by Nielsen Korea)
In a meeting with the production team, Park Bo Gum said he wanted to give someone a magical moment in life, and he burned with enthusiasm, saying he hoped the barbershop, located in a neighborhood that lacked one, would be a space where people could not only get their hair done but also share various pleasures.
The preparations to make that happen continued breathlessly. Despite his busy schedule, Park Bo Gum studied for the national cosmetologist (general) license to offer a wider variety of services, and Lee Sang Yi voluntarily began studying for the national cosmetologist (nail) license, surprising everyone. The youngest, Kwak Dong- yeon, promised to take charge of winter snacks, visiting a master of fish-shaped bread to raise expectations for a barbershop full of diverse delights.
Having completed all preparations, the self-proclaimed "Geomdong-i" (Park Bo Gum, Kwak Dong- yeon, Lee Sang Yi) trio faced the finished barbershop and revealed uncontrollable excitement. Then, as if waiting, they unveiled the fruits of their efforts one by one: Lee Sang Yi took out the framed nail technician national license he had prepared, and Kwak Dong- yeon produced homemade syrup for welcome tea to heighten the opening atmosphere.
Amid the celebratory mood, there was also an amusingly painful confession. Park Bo Gum revealed the disappointment of failing the national cosmetologist (general) exam. He also recounted an awkward moment during the practical test when everyone's attention was on him due to the severely limited time, which made Lee Sang Yi and Kwak Dong- yeon burst into laughter. Comforting Park Bo Gum, who had tasted the bitter cup of failure, Kwak Dong- yeon warmly said, "It doesn't change that you're the director."
Then an unexpected guest visited the three colleagues. An elderly neighbor living next door to the barbershop casually opened the door and came in the day before the official opening. After a brief moment of surprise, the three, who had been practicing customer greetings, approached her first, gave her an opening gift and even received kimchi, quickly blending into the neighborhood like local residents.
As night deepened, Park Bo Gum visited the barbershop alone the night before the opening and repeated practice late into the early morning. Finally, on opening day, the first service began for a customer who ordered gray hair dyeing and a cut for a family gathering. As all eyes focused on novice barber Park Bo Gum's scissoring, he made an unexpected mistake, cutting his hand on the scissors, which created tension on site. Even with blood on his finger, Park Bo Gum quietly cleaned up to avoid inconveniencing the customer, a sight that drew encouragement from viewers.
Thus, "Bogum Magical" took a pleasant first step based on the warm intentions revealed during the project planning and the sincere preparations of Park Bo Gum, Lee Sang Yi, and Kwak Dong- yeon. In particular, the trio's relationship of watching over and comforting each other made viewers smile and raised expectations for harmless, healing-filled stories.
The warm and cozy barbershop operations of Park Bo Gum, Kwak Dong- yeon, and Lee Sang Yi continue on tvN "Bogum Magical," which airs every Friday at 8:40 p.m.
[photo] OSEN DB / broadcast capture
[OSEN]