Project Y, a crime entertaining movie that has risen to the top of theaters as the ultimate "popcorn movie" while continuing a word-of-mouth hit run (director Ihwan, offered by Plus M Entertainment·Penture Invest Co., distributed by Plus M Entertainment, planned by WOWPOINT·Climax Studio, produced by Climax Studio·WOWPOINT (WOWPOINT), co-produced by Plus M Entertainment) is generating buzz by fully revealing a "golden title mission" event that awards audiences 24K pure gold.
Project Y, a crime entertaining movie that depicts the story of Miseon and Dokyung, who dreamed of a different tomorrow in the midst of a dazzling city and ended up stealing black money and gold bullion at the brink of their lives, has been drawing explosive reactions by continuing a fiery event of awarding 24K pure gold from its opening day through the third week.
The "golden title mission" event, which has continued since the opening day of Project Y on Jan. 21 (Wed), is a bold promotion inspired by the film's plot in which several characters become entangled over a "gold bullion," in which Plus M Entertainment and Megabox will present viewers with 24K pure gold (about 3 don each) engraved with the actors' handwritten signatures. The first mission, revealed last week, is a mission to award the "Kim Sung-Cheol golden title" by lottery to viewers who watched Project Y multiple times (Nth viewings) between the opening day and Feb. 1 (Sun), and it drew a hot response as soon as it was announced.
The second mission, revealed next, will be held today, Jan. 30 (Fri) at 8 p.m. for viewers who reserve tickets for the golden title mission Project Y screening at 43 Megabox theaters nationwide. After reserving the screening, viewers who scratch the scratch coupon at the bottom of the mobile ticket and win will receive the "Han So-hee golden title." Viewers who do not win will be consoled with 100 Megabox points.
The third mission, revealed last, is an event from Feb. 4 (Wed) to Feb. 15 (Sun) in which groups of three or more can obtain the "Jeon Jong-seo golden title." To participate in the third mission, groups of three or more who watch Project Y can enter by clicking the apply button on the Megabox website or mobile app event page. Detailed information about the Megabox pure gold giveaway event "golden title mission" can be found on the Megabox website and mobile app events section and on Plus M Entertainment's official social media.
Project Y, a crime entertaining movie that has been eliciting even hotter audience reactions with its fiery events, is currently playing nationwide.
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