Actor Shim Hyungtak, Hirai Saya and their son Shim Haru appeared together as a complete family at their first official public event.
Shim Hyungtak, his wife Hirai Saya and their son Shim Haru participated as ambassadors in the "Japan Premium Omiyage Pop-up Event" held at Yeouido IFC Mall on the 29th. The Shim Hyungtak family captured the attention of the venue as soon as they appeared, clearly asserting their presence as a Celebrity family.
The "Japan Premium Omiyage Pop-up Event" is an event where premium dessert brands representing various regions of Japan gather in one place, and that day was also the first time the Shim Hyungtak, Hirai Saya and Shim Haru family took the official stage together. As ambassadors that day, they introduced the Japan premium omiyage dessert brands in person and conveyed New Year greetings through an official photo time and a brief Q&A session.
At the scene that day, the presence of "the youngest ambassador Shim Haru," who is gaining popularity comparable to actor Shim Hyungtak, shone brightly. When the just-turned-one-year-old Shim Haru appeared on stage with his parents, spectators smiled and camera shutters clicked, and he drew the attention of families and office workers who had come to the mall during the holiday. In particular, instead of a traditional doljabi for the just-turned-one-year-old Shim Haru, a cookie-catching event was held, and instead of a rice cake cake there was a cookie house cake presentation; Shim Haru reached out showing his appetite, which brought smiles of mothers and fathers among the audience.
The role of his wife Hirai Saya also drew attention. As a Japanese woman, Saya naturally introduced Japanese omiyage culture at the scene and played a strong cultural bridging role by conveying the meaning of omiyage as "a gift to express feelings to someone precious." It was a moment that led Korean consumers to understand omiyage as not just a dessert but a travel culture.
The Japan Omiyage Promotion Association, which hosted the event, evaluated that "the Shim Hyungtak family led an atmosphere where family narrative and cultural messages came together beyond merely attending as ambassadors," and affirmed that they have truly established themselves as a Celebrity family crossing Japan and Korea.
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