The Korean Red Cross blood management headquarters (Deputy Minister Kwon So-young) signed a memorandum of understanding (MOU) with Belift Lab Inc. to realize the social value of sharing, and announced that the blood donation campaign conducted with its artist ENHYPEN concluded successfully.
On Jan. 16 to 26, the campaign paired ENHYPEN's "vampire" concept with blood donation in a unique plan that drew significant attention. The major Seoul blood donation centers (Sinchon, Gangnam Station, Seongsu center) and the donation buses that hosted the campaign were decorated with ENHYPEN's new album theme, and whole blood and platelet donors were given "Blood Bite" chocolates and unreleased photocards of all members. In particular, the donation bus operated while touring ENHYPEN's showcase and music show schedules and HYBE's Yongsan headquarters.
Over the 10-day campaign period, a total of 3,419 people donated blood offline. On the first day of the campaign, three Seoul donation centers recorded their highest donation results since opening, and the online photocard giveaway event also drew strong interest with 4,311 participants.
The campaign both spurred active blood donation participation among younger generations and expanded the pool of new donors. The number of first-time donors, which was 54 in the period immediately before the campaign (Jan. 2–11), increased to 1,031 during the campaign period, roughly a 19-fold rise, and among offline donors, teenagers and people in their 20s made up 70% at donation centers and 80% on donation buses.
Korean Red Cross blood management headquarters Deputy Minister Kwon So-young said, "Cold weather and school vacations during winter left blood supplies at an alert level, but thanks to the active participation of ENHYPEN's fandom, 'ENGENE,' we received great help in securing blood" and expressed gratitude.
She added, "This campaign is meaningful in that it changed the perception of blood donation from being difficult and stiff to being part of fandom culture with artists," and said, "We will strive to ensure that first-time donors who came in through this campaign remain regular donors."
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