The group BTS topped the star brand reputation rankings ahead of their full-group comeback.
The Korea Corporate Reputation Research Institute measured participation index, media index, communication index and community index for star brands by analyzing 279,006,497 pieces of star brand big data measured from Dec. 29, 2025, to Jan. 29, 2026. Compared with 224,769,093 pieces of star brand big data in December, it increased by 24.13%.
The January 2026 star brand reputation top 30 ranking was analyzed in the order of BTS, Yu Jae-seok, Lim Young-woong, IVE, Blackpink, EXO, Park Jeongmin, Seventeen, Son Heung-min, Lee Byung-hun, Lee Sang-min, Hwasa, Park Bo Gum, Big Bang, Ryu Hyun-jin, Go Youn-jung, TWICE, Lee Jay-hoon, Park Seo Jun, Koo Kyo-hwan, Byeon Woo-seok, Lee Jun-ho, aespa, Jun Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si Kyung, Shin Mina.
The No. 1 star brand reputation was recorded by BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook). The brand had a participation index of 196,938, media index of 2,309,298, communication index of 3,664,959 and community index of 4,453,934, making the brand reputation index 10,625,128. Compared with the brand reputation index of 6,524,949 in December, it rose 62.84%.
No. 2, the Yu Jae-seok brand had a participation index of 408,534, media index of 1,972,953, communication index of 2,870,230 and community index of 2,063,566, making the brand reputation index 7,315,283. Compared with the brand reputation index of 3,464,606 in December, it rose 111.14%.
No. 3, the Lim Young-woong brand had a participation index of 571,838, media index of 1,313,838, communication index of 2,875,913 and community index of 2,478,639, making the brand reputation index 7,240,227. Compared with the brand reputation index of 6,203,714 in December, it rose 16.71%.
No. 4, IVE (Ahn Yu-jin, Gaeul, Ray, Jang Wonyoung, Liz, Leeseo) had a participation index of 209,199, media index of 1,228,158, communication index of 2,912,562 and community index of 2,767,570, making the brand reputation index 7,117,488. Compared with the brand reputation index of 4,430,619 in December, it rose 60.64%.
No. 5, Blackpink (Jisoo, Jennie, Rosé, Lisa) had a participation index of 120,081, media index of 1,136,004, communication index of 2,255,694 and community index of 2,817,506, making the brand reputation index 6,329,284. Compared with the brand reputation index of 3,937,201 in December, it rose 60.76%.
The star brand reputation top 100 big data analysis for Jan. 2026 was analyzed in the order of BTS, Yu Jae-seok, Lim Young-woong, IVE, Blackpink, EXO, Park Jeongmin, Seventeen, Son Heung-min, Lee Byung-hun, Lee Sang-min, Hwasa, Park Bo Gum, Big Bang, Ryu Hyun-jin, Go Youn-jung, TWICE, Lee Jay-hoon, Park Seo Jun, Koo Kyo-hwan, Byeon Woo-seok, Lee Jun-ho, aespa, Jun Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si Kyung, Shin Mina, Park Jin-Young, Park Gun, Lee Dae-ho, VV, Won Jian, Kim Woo-bin, Le Chanwon, ENHYPEN, Han Jimin, NCT, KiiiKiii, Kim Dong-hyun, Kim Jong Kook, Taeyeon, Lee Jung-jae, Kim Ha-seong, Park Ji-hyun, Shin Dong-yeob, Jang Yoon Jeong, Ha Jung-woo, Kang Ho-dong, Son Suk-ku, Kim Jongmin, ILLIT, Choo Sung Hoon, Kim Go-eun, Kim You Jung, Cho Yong-pil, Kian84, Kang Daniel, Lee Seo-jin, Han Hye-jin, Mun Ka-young, RIIZE, Seo Jang-hoon, Kim Yeon-koung, WOODS, BTOB, NMIXX, Kim Suk, LE SSERAFIM, Kim Yeon-ah, Cha Eun-woo, Kang Min-ho, RIIZE, Song Gain, Choo Shin-soo, Mamamoo, Jung Jun-ho, NMIXX, Gong Yoo, Youngtak, Kwon Sang-woo, fromis_9, Lee Kyung-kyu, Ryu Jun-yeol, Lee Young-ae, Jang Do-youn, Choo Young-Woo, Ahn Sung Hoon, Jeong Dong-won, Kim Da-mi, Doh Kyung Soo, Jang Ki-yong, Lee Joo-young, Lee Young-ja, Baekhyun, BABYMONSTER, Tak Jae-Hoon, Park Seo Jin, Jang Min Ho.
[Photo] OSEN DB.
[OSEN]