Anh Sung-jae chef highlighted the present and future of Korea's representative ingredient, "gim" (seaweed).
Anh Sung-jae, appearing as a global presenter on MBC's "K-GIM Revolution" broadcast on the 28th, conveyed the value and competitiveness of Korea's representative ingredient, "gim".
That day Anh Sung-jae looked at the flow of how gim is consumed and perceived in the United States, and he visited Wando, Korea's largest gim-producing region, to capture gim's journey in person. He connected the global market position of gim with the production site, presenting viewers with a new perspective on gim.
Meanwhile, Anh Sung-jae explored gim's potential for expansion through fine-dining dishes using gim and various cultural interpretations. He showed how gim, long considered a familiar ingredient, can be reinterpreted in the realm of gastronomy, persuasively arguing that gim is becoming part of global culinary trends. Anh Sung-jae also watched and learned the entire process from gim farming to processing and distribution in Wando, conveying a view of gim beyond a simple side dish or ingredient as "an industry and a culture." The chef's expertise and on-site experience in his journey naturally revealed gim's potential and the strength of Korean food culture.
Anh Sung-jae, a former three-Michelin-star chef, has conveyed the essence of food through various content based on firm standards and philosophy about cooking and ingredients. Beyond simple cooking techniques, he has broadly highlighted the starting point and production process of ingredients and the surrounding industry and culture, and in this documentary he increased credibility and vividly showed the current state of Korean food culture.
Meanwhile, the MBC "K-GIM Revolution" featuring Anh Sung-jae is being uploaded simultaneously to the OTT platform Wavve and will be released in 32 Asian countries, including Taiwan, Thailand and Hong Kong, on Lifetime Asia on Mar. 27 at 7:30 p.m. (Singapore time). In Europe, the story of Korean gim is scheduled on Sky History and is preparing to meet global viewers.
[Photo] MBC
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