Hollywood it girl Sydney Sweeney, who gained global popularity from U.S. drama Euphoria, is drawing attention day after day as she becomes a topic with bold lingerie photos and candid size confessions, and legal controversy over a recent marketing performance has added to the attention.
On the 27th (local time), Sydney Sweeney released on her personal social media photos of herself wearing a new product from her lingerie brand SYRN. In the released photos she matched a black lace bra with a garter belt and thigh-high stockings, creating a provocative atmosphere. Shot in a luxury hotel room, the shoot was completed by fashion master Ellen von Unwerth handling the camera.
Sweeney directly explained the background of the brand launch in a press release. She said, "I was already a DD size in sixth grade. I hated the bras I had to wear then," and added, "When I first bought a pretty, properly fitting bra I wore it until it wore out. Designs for diverse bodies are SYRN's core."
She said, "Women are not beings with only one appearance. I fix cars, waterski, walk the red carpet and then go home to spend time with my dog," and added, "Lingerie makes you feel feminine and also gives you strength. That feeling is entirely for yourself."
But controversy erupted as soon as the photos were released. That was because Sweeney's team staged a performance of hanging bras on the Hollywood sign to promote SYRN. The video showed Sweeney and the production team climbing the hill, hanging bras near the sign and filming.
In response, the Hollywood Chamber of Commerce said, "The shoot was conducted without prior approval or a license," and added, "The Hollywood sign requires permission for commercial use." Some outlets reported that unauthorized access and contact with the structure could constitute a misdemeanor and could carry the possibility of fines or jail time. The relevant authorities are is under investigation.
[Photo] ⓒGettyimages (unauthorized reproduction and redistribution prohibited), Sydney Sweeney SNS
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