The group KiiiKiii solidifies its presence through an all-around expansion of its spectrum.
KiiiKiii (Jiyu, I-sol, Sui, Ha-eum, Ki-ya) will release their mini album 2 Delulu Pack on the 26th and make their first comeback of the new year with the title track 404 (New Era). This album expresses the desire to exist freely anywhere as the present me, an album that is KiiiKiii's New Year wish and a kind of declaration. They are expected to reveal a clearer color as they design various scenes in KiiiKiii's own way as well as expand musically. With comeback fever heating up, we looked at the key points to watch.
# musical expansion sharpens the "KiiiKiii color"
From their debut album UNCUT GEM to the digital single DANCING ALONE, KiiiKiii has steadily continued musical experiments and challenges since debut, and through this album they broaden that range even further. Centered on disco and house, the six tracks cover bass, hip-hop and retro pop, boldly crossing genre boundaries.
While developing diverse tracks, KiiiKiii does not lose sight of the essence of attitude over answers and humor over seriousness. After the previously released highlight medley previewed distinctive titles and witty, catchy lyrics that raised expectations, attention is focused on how KiiiKiii will express their energy through what sound and emotion on this album.
# more powerful music and performance, drawing "freedom" with the title track 404 (New Era)
The title track 404 (New Era) reinterprets the error code 404 Not Found that appears when a page cannot be found on a website in KiiiKiii's own way, depicting a freedom that exists without coordinates rather than within a fixed system. Over an addictive beat, each member's distinctive vocals and rapping blend, and the intuitive melody naturally induces an inner dance.
A variety of performances are also worth noting. KiiiKiii has previously previewed unique and intense choreography achievable with simple moves through various challenge videos. They are expected to captivate both eyes and ears by presenting not only group choreography that amplifies the thrill but also intuitive performances infused with KiiiKiii's characteristic Gen Z sensibility.
# communication beyond music, KiiiKiii-style "GenJimi" content
KiiiKiii previously drew attention by releasing various concept photos on their official social media and website, completing KiiiKiii's own scenes that freely traverse time and space. During this promotion they plan to present not only music and performance but also richer visuals and abundant content.
Having won the "music video of the year" award last year for their debut song I DO ME, KiiiKiii plans to continue communication beyond music through sensuous music videos and content during this promotion as well. Especially because KiiiKiii has attracted global fans' attention with short-form content full of "GenJimi," expectations are high for what new ideas and content will convey their charm.
KiiiKiii will release their mini album 2 Delulu Pack through various online and offline channels at 6 p.m. on the 26th and begin full-fledged comeback activities.
[Photo] Provided by Starship Entertainment.
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