One Hundred Label (hereafter One Hundred) is stepping up its expansion into the Southeast Asian market with Laos as its base.
On the 23rd, One Hundred said it is preparing to establish a local corporation in Vientiane, the capital of Laos, "to ramp up artist discovery and development across Southeast Asia."
This local corporation establishment was decided in recognition of the high growth potential of the Southeast Asian entertainment market, including Laos. One Hundred plans to build a K-content production system optimized for local culture and industry environments and focus on nurturing next-generation artists targeting the global market.
In particular, the project is being led by Cha Ga-won, an architecture and development expert who heads p_Arc Group and is the founder of One Hundred, and is expected to generate strong synergy from the combination of Cha's promotion of the Laos government's "City Renovation" project and One Hundred's unique K-content production capabilities.
Currently, Cha Ga-won is conducting practical discussions with the Laos Ministry of Finance and the investment authority on an urban regeneration model, and One Hundred is expected to play a key role in building a content platform that enhances the city's value in this project.
One Hundred has also secured a stable business environment through cooperation with the local developer In Best. Based on this, it plans to sequentially expand its K-pop artist development system and build a Southeast Asian culture and content platform.
[Photo] One Hundred
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