The film "Shinui Akdan" (director Kim Hyeong-hyeop, distributor CJ CGV Co., Ltd., producer Studio Target Co., Ltd.), now in its fourth week since release, has reclaimed the No. 2 spot at the box office amid a wave of new releases, continuing its miraculous comeback run.
On the 23rd, according to the Korean Film Council (KOFIC) integrated box office, "Shinui Akdan" rose to No. 2 on the daily box office chart as of the 22nd. It is all the more surprising because this is the result of jumping back into the top ranks by overtaking this week's high-profile release "Project Y."
"Shinui Akdan" has quietly maintained the top seat occupancy rate since its release despite the volume of Hollywood blockbusters such as "Avatar: Fire and Ash." Overcoming a disadvantage in screen count through the strength of the work and word of mouth from audiences, it raised its ranking from 5th → 3rd → 2nd, and even reversed the temporary dip caused by new releases, showing its vitality. With still high seat occupancy rates, it is expected to continue a long-running box office race through the upcoming Lunar New Year holiday.
Thanks to the enthusiastic support of audiences, the "Shinui Akdan" team has confirmed stage greetings in Seoul and Gyeonggi on the weekend of the film's fourth week, Saturday and Sunday, the 24th and 25th, to meet audiences. The stage greetings will feature director Kim Hyeong-hyeop and leading actors Park Si-Hoo, Jung Jin-woon, Tae Hang-ho, Seo Dong-won, Jang Ji-geon, Moon Kyung-min, Han Jeong-wan, Ko Hye-jin, Shin Han-gyeol, Nam Tae-hoon and others, showcasing the warm teamwork of the full "Shinui Akdan" cast. On the 24th, director Kim Hyeong-hyeop and the actors will make a large-scale appearance at major theaters in Seoul. Starting at CGV Yeongdeungpo, they will visit CGV Wangsimni, Lotte Cinema Konkuk University Entrance, CGV Konkuk University Entrance, CGV Gangbyeon, and Lotte Cinema World Tower in sequence to thank weekend moviegoers.
On the 25th they will take a wide-ranging route covering northern Gyeonggi and Seoul. They will visit CGV Uijeongbu, Lotte Cinema Nowon, CGV Junggye, CGV Sangbong, Lotte Cinema Cheongnyangni, CGV Wangsimni and CGV Yongsan I'Park Mall, passionately communicating with audiences who continue to show heat even as the film nears its one-month mark, capping the fourth-weekend finale.
Having reclaimed the No. 2 box office spot by overtaking new releases and cementing itself as an "icon of comeback," "Shinui Akdan" promises long-term success with its blend of laughter, emotion and music like a diverse gift set; the film is currently being warmly screened at theaters nationwide.<
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