The group Blackpink colored the Japanese archipelago pink with a large-scale project held to commemorate their Tokyo Dome performance.
On the 22nd, according to YG Entertainment, the pop-up stores presented across Japan to celebrate Blackpink's third world tour 'BLACKPINK WORLD TOUR 'DEADLINE'' surpassed a cumulative 100,000 visitors and have received an explosive response locally. Starting in Tokyo in July last year, they expanded to major cities including Kobe, Osaka, Nagoya and Fukuoka, sustaining strong enthusiasm even after the tour ended.
The currently operating Rayard Miyashita Park and Shibuya 109 collaboration pop-up stores have dyed the heart of Shibuya—the center of Japan's music, fashion and youth culture—in Blackpink's colors, leaving a strong impression. Through this project, which combined large-scale visual production and diverse content, the Shibuya area transformed into a single "BLACKPINK AREA."
Not only the tour's official merchandise but also all-around collaboration items spanning fashion, sports and character products have drawn strong responses. Collaborations included street fashion master Hiroshi Fujiwara's 'FRAGMENT', Sanrio's popular character "My Melody", and sports teams such as the Yomiuri Giants, FC Tokyo and Sunrokers Shibuya, underscoring Blackpink's unique influence once again.
Blackpink sold out all seats for the performances held at Tokyo Dome from the 16th to the 18th, drawing a total audience of 165,000. Especially on the opening day, matching the opening time, four major Japanese landmarks—the Tokyo Tower, Kobe Port Tower, Nagoya Mirai Tower and Sapporo TV Tower—simultaneously lit up in pink, creating a spectacular scene.
Blackpink will release mini album 3 [DEADLINE] at 2 p.m. KST on Feb. 27. It is the first full-group album released about 3 years and 5 months after the second studio album [BORN PINK], and global music fans are focusing on what musical world these artists, now among the world's top acts, will present this time.
[Photo] Provided by YG Entertainment.
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