ILLIT will hold its first tour in seven domestic and international cities titled 'PRESS START♥'.
On the 22nd, according to HYBE music group label Belift Lab Inc., ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha) will open the curtain of 'ILLIT LIVE 'PRESS START♥' in SEOUL' (hereinafter 'PRESS START') on March 14-15 in Seoul at Ticketlink Live Arena (formerly the handball gymnasium). Starting with this, they will tour Aichi on June 13-14, Osaka on June 20-21, Fukuoka on June 29-30, Hyogo on July 18-19, Tokyo on July 23 and July 25-26, and conclude the performances in Hong Kong on Aug. 22.
The concert title 'PRESS START♥' signifies the beginning of the journey ILLIT will unfold. The 'heart (♥)' is a symbol that represents the first signal of a system starting and a heartbeat, and through this tour ILLIT plans to deliver a thrilling resonance to GLLIT (Glit, the fandom name) and step into a new world.
The Seoul concert poster released that day on the global superfan platform Weverse captured the moment ILLIT presses the 'START' button. ILLIT's eyes, full of excitement and curiosity before making new memories with fans, draw attention.
Last year ILLIT staged the fan concert series '2025 ILLIT GLITTER DAY' eight times across three cities — Seoul, Kanagawa and Osaka — proving strong ticket power. All Seoul shows sold out on pre-sale alone, and the Japan shows also sold out early, prompting the opening of additional restricted view and standing tickets due to high demand. Meanwhile, ILLIT's title track from their first single album, 'NOT CUTE ANYMORE,' has maintained steady global popularity two months after release. The song climbed steadily on Melon's daily chart, which reflects domestic music trends, reaching No. 14 (Jan. 17), and thanks to strong streaming numbers it has remained on Spotify's 'Weekly Top Songs' global chart for seven weeks. Building on these achievements, they achieved the feat of winning first place on MBC's Show! Music Core on the 17th after official activities had ended.
[Photo] Belift Lab Inc.
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