'Avatar: Fire and Ash' surpassed 'Top Gun: Maverick' to become CJ 4DPLEX's second-highest global box office.
On the 21st, according to CGV, 'Avatar: Fire and Ash' surpassed $69 million in global box office across all CJ 4DPLEX premium formats, including SCREENX and 4DX.
This is the performance following the all-time No. 1 'Avatar: The Way of Water', and it reshuffled the historical box office ranking by surpassing the $64 million record set mainly through SCREENX screenings by the 2022 release 'Top Gun: Maverick'. In particular, 'Avatar: Fire and Ash' is currently playing to enthusiastic audiences worldwide, and because audiences who prefer premium-format screenings continue to attend, further increases in cumulative results are expected.
This achievement resulted from audiences focusing on premium formats such as SCREENX and 4DX from the early days of release. As a result, 'Avatar: Fire and Ash' and 'Avatar: The Way of Water' occupy the first and second places on the CJ 4DPLEX global box office, respectively. The 'Avatar' series continues to succeed in premium formats such as SCREENX and 4DX.
Based on these solid results, 'Avatar: Fire and Ash' ranked first on the global CJ 4DPLEX box office among 2025 releases, and it also took first place in both SCREENX and 4DX formats, reaffirming the box office competitiveness of premium formats. One of the main factors behind this success is the differentiated immersion by format. In SCREENX, the side-extended screens render the vast world of Pandora with a strong sense of space, giving audiences the feeling of being in the middle of the film. In 4DX, motion chairs and 4DX's signature environmental effects such as wind, water and air combine to offer an unparalleled immersion that turns a "watchable film" into an "experiential film."
CJ 4DPLEX CEO Bang Joon-sik said, "The overwhelming immersion offered by CJ 4DPLEX's specialized formats such as SCREENX and 4DX has become a film-watching culture for audiences around the world," and added, "In 2026 we will continue to lead the market by presenting differentiated experiences that can be felt only in premium formats for a variety of domestic and international titles, so that more audiences worldwide visit theaters."
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