Mnet 'Show Me the Money 12' made a strong start, ranking first in TVING real-time viewing UV (unique visitors) from the first broadcast. Cumulative SNS views have also surpassed 230 million, continuing the show's momentum.
The first episode of Mnet 'Show Me the Money 12,' which premiered on the 15th, opened amid an expanded first preliminary round and a record-high of about 36,000 applicants. The first episode ranked first in TVING's overall live channels for real-time viewing UV on the day of broadcast. That figure is about double that of the first episode of 'Show Me the Money 11.' It surpassed the previous season's final episode record and real-time viewing share approached as high as 80%.
Following the main episode, the first episode of the hidden league Yaksha: Ruthless Operations, released exclusively on TVING on the 17th (Saturday), also drew attention. Yaksha: Ruthless Operations is a hip-hop survival in which contestants survive solely through rap in extreme conditions without fixed rules, offering a distinctive tension with the rule that only the final three can return to 'Show Me the Money 12.' Eliminated first-round contestants Untel, Ashby, Crucial Star, and Doriko appeared and engaged in fierce rap battles, and the viewing UV on the day of release exceeded the main episode's first-episode figure. During the first weekend after release, 'Show Me the Money 12' and Yaksha: Ruthless Operations ranked first in TVING paid subscription contribution.
The buzz continued online. Cumulative views of videos related to 'Show Me the Money 12' across YouTube, TikTok and Instagram surpassed 230 million views. In particular, on TikTok a single video exceeded 5 million views, proving high buzz.
The upward trend continued on Mnet Plus as well. 'Show Me the Money 12' ranked first in contribution to Mnet Plus sign-ups (based on the day of broadcast), and by country and region contribution to sign-ups, Thailand ranked second at about 18% following Korea. In live streaming, the proportion of male users was relatively high.
Online reactions after the broadcast included a variety of responses such as "the contestant pool has definitely become more diverse," "it was impressive to see contestants from virtual idols to older participants," and "following 'Show Me the Money 12,' Yaksha: Ruthless Operations is also highly immersive."
Meanwhile, the first broadcast of 'Show Me the Money 12' ranked first in same-time-slot ratings including terrestrial broadcasters among male and female teenage viewers and male viewers in their 20s (AGB Nielsen, paid households in the Seoul metropolitan area). The peak rating was 3.0%, and the second episode, featuring the full-scale global preliminaries, is generating anticipation with the announcement of the iconic second preliminary '60-second inferno' judging.
Opening what may be the greatest season, 'Show Me the Money 12' airs every Thursday at 9:20 p.m. on Mnet and TVING. The TVING original Yaksha: Ruthless Operations is released exclusively on TVING every Saturday at 12 p.m., two days after the main episode broadcasts.
[Photo] Provided by Mnet and TVING
[OSEN]