C9 Entertainment's rookie boy group NAZE is expanding its global presence as it receives successive love calls from famous Japanese brands.
On the 20th, C9 Entertainment said, "NAZE will collaborate with Styling Life·Holdings BCL Company's time-saving cosmetic series SABORINO and brands under the SkylanK (SKYLARK) group, a large local family restaurant chain."
First, SABORINO is a popular brand known not only in Japan but also in Korea for its morning mask packs. NAZE, which confirmed a collaboration with SABORINO's all-in-one beauty essence shampoo product, promoted it directly as sales staff on the 16th and met the public offline. In particular, on the same day the full-group appearance work Dream Stage premiered on Japan's terrestrial broadcaster TBS, NAZE's on- and offline activities coincided and drew the attention of local fans.
The SkylanK group is a large dining franchise corporation with more than 3,000 stores. NAZE's "Plus 1 menu recommended by NAZE" is displayed on in-store touch-screen panels at four brands under the group—Gusto, Bamiyan, Yumean and Jonathan—and is also being introduced through each brand's official social media, app and website from Jan. through the end of March.
NAZE has been expanding its global recognition and influence through various activities in Japan even before its official debut. In addition to appearing in TBS's Friday drama Dream Stage, they participated in singing the drama's OSTs "Wanderlust" and "BABYBOO." They have been imprinting their presence through active promotions, including performing a special stage at the popular illumination event "Blue Cave Shibuya (の洞窟 SHIBUYA)."
They were also invited twice to the largest local fashion festival TGC and shone there. They left a strong impression on global fans by appearing consecutively on TBS flagship variety show SASUKE 2025, the large sports entertainment special "Year-end all-star athletic meet (大晦日オルスタ育祭)", variety show "If you compare the world (世界くらべてみたら)", "Door x Door Quest (ドアxドア クエスト)", and travel program "Naomi Watanabe's zero-night vacation (渡直美のニッポン0泊バカンス)."
Meanwhile, NAZE (Kaisei, Yoon-gi, Ato, Turn, Yuya, Kim Geon, Dohyuk) is C9 Entertainment's rookie boy group produced five years after the company's last production and the company's first multinational boy group since its founding. They are proving limitless potential with not only warm visuals but also solid vocal, rap and performance abilities that span multiple fields.
[Photo] Provided by TBS
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