Actor Kim Sung-ryoung was chosen as the model for the slow aging (Slow Aging) skincare brand.
On the 19th, FN Entertainment said Kim Sung-ryoung was selected as the brand model for a new skincare product launched by a domestic skin bio material specialist corporations and will begin full-fledged brand activities.
Kim Sung-ryoung is an actor who has built trust over a long time through an elegant and restrained image and steady self-care. Kim Sung-ryoung's image, which symbolizes natural beauty and a balanced lifestyle, matched the brand's slow aging concept, and she was chosen as the brand model.
A brand representative said, "We judged that actor Kim Sung-ryoung's calm and trustworthy image fits well with the brand philosophy of 'natural change' and 'sustainable skin care' that the brand pursues," and added, "We expect it will more clearly convey the identity as a technology-based skincare brand."
Kim Sung-ryoung also said, "What I think is most important in skin care is consistency and balance rather than short-term changes," and added, "I agreed with the brand's slow aging direction and brand philosophy and joined them."
Meanwhile, Kim Sung-ryoung continues steady activities across drama, film and variety shows. Interest is growing in what kind of synergy will emerge when the trustworthy image she built as an actor meets Porcelain H's technology-centered brand philosophy.
[Photo] Provided by Roselab
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