Global major outlets have heaped praise on group ENHYPEN's mini album 7, "THE SIN : VANISH."
Billboard, the U.S. music outlet, on the 16th (local time) through a piece focusing on every track of "THE SIN : VANISH" (ENHYPEN's "THE SIN : VANISH": Every Song Ranked) noted, "ENHYPEN has realized the vampire narrative it has long pursued as a continuous flow," and added, "it's an album that, like a podcast or audiobook, once you start listening you can't easily stop."
In particular, Billboard said of the title track "Knife," "it's an intense and impactful song that seems made to dominate the stage, and its addictive chorus leaves a deep impression," and predicted, "as music that contains explosive energy enough to overwhelm venues, it will become a link that can bring the group closer to fans."
Regarding "No Way Back (Feat. So!YoON!)," the outlet said, "it is a song that would have been difficult to create if ENHYPEN had not grown into the artists they are now," and added, "the sound and emotional line where sleek and rough textures intersect draw listeners in." Billboard also praised Jake for releasing his first self-composed song, saying, "'Sleep Tight' likewise, through its meticulous composition, completes even ordinary moments in life in a special way."
U.S. fashion magazine Vogue also marveled at "THE SIN : VANISH," saying, "not a single track can be skipped; the album is complete in every way." U.S. business magazine Forbes said, "ENHYPEN is a team that continually pursues new experiments," and added, "through this album they presented an evolved narrative method and a new sound."
Released on the 16th, "THE SIN : VANISH" deals with the story of lovers who break taboos and run away for love in a world where humans and vampires coexist. The title track "Knife" is a hip-hop song that concentrates ENHYPEN's powerful energy and the lovers' confidence to stand up to any threat without yielding. The album sold more than 1.65 million copies on its first day of release, immediately shooting to No. 1 on the Hanteo Chart, and the title track reached the top of Bugs' real-time chart the same day.
Fueled by the explosive reaction, music video views are also climbing steeply. The "Knife" music video reached 10 million views on YouTube within 19 hours of its release, and added another 10 million in just eight hours thereafter, hitting the 20 million mark. The group's distinctive "knife-like" sound has spread by word of mouth globally, and momentum has accelerated over time.
ENHYPEN will hold the "ENHYPEN 'THE SIN : VANISH' POP-UP STORE" from the 21st to the 27th for one week at a special event area on basement level 1 of Shinsegae Department Store Gangnam. The pop-up will feature not only physical albums and 11 types of merchandise such as key rings, T-shirts and hats, but also a secret message zone where fans can listen to ENHYPEN's voices, an experience zone to find members' hidden messages, and interactive spaces where fans can leave cheers, making it possible to enjoy the new release in a more multidimensional way.
[Photo] Provided by Belift Lab Inc.
[OSEN]