'Gen Z beauty' group KiiiKiii (KiiiKiii: Jiyu, I-sol, Sui, Ha-eum, Kiya) has raised excitement for their comeback with standout visuals.
KiiiKiii on the 16th drew attention by releasing concept photos for their mini album 2, Delulu Pack, set to be released on the 26th, via their official social media.
The released images playfully present the imagination of a world filled with KiiiKiii. The members' appearances naturally blended into everyday objects such as an airplane seat monitor, a claw machine, a clock, a coffee vending machine and candles catch the eye. The members transform into advertising models for each item, showcasing a variety of concepts from kitschy, lovable wannabe stars to intense, charismatic pop artists.
This concept photo visualizes the playful idea of "KiiiKiii existing everywhere" by embedding the members' photos into various objects, adding to the viewing pleasure. Through this, KiiiKiii once again revealed their distinctive free-spirited energy and Gen Z beauty, raising expectations among fans and listeners who have been waiting for their comeback.
Also notable were images and phrases symbolizing the album's title track "404 (New Era)." "404 (New Era)" uses the error code "404 Not Found," which appears when a page cannot be found on a website, and turns it into KiiiKiii's own phrase meaning "freedom existing without coordinates," something that can't be found within the system but exists everywhere; this connects with KiiiKiii's appearances throughout the concept photos and heightens curiosity about the title track.
KiiiKiii's mini album 2, Delulu Pack, to be released on the 26th, started from the idea of "let's make a quirky and whimsical wish" for the new year. Through various imaginations, KiiiKiii expresses the desire to exist freely anywhere as the "current me."
Rather than changing fixed frameworks, Delulu Pack is an album that creates new scenes by layering color, texture and stories onto reality using music and various other elements, and weaves those scenes together into one.
Earlier, KiiiKiii drew attention by presenting not only stylish concept photos but also novel-style content through SNS and their official website. With this comeback, they are expected to deliver bolder and more playful music and content, expanding their musical spectrum while maintaining the presence unique to KiiiKiii.
Meanwhile, KiiiKiii's mini album 2, Delulu Pack, will be released at 6 p.m. on Jan. 26 on various online music sites, and KiiiKiii will meet fans through various comeback activities.
[Photo] Starship Entertainment
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