'Spring Fever' is targeting viewers' tastes with an unconventional romance while boosting both ratings and buzz.
The tvN Monday-Tuesday drama 'Spring Fever', which airs every Monday and Tuesday at 8:50 p.m. (writer Kim A-jung, director Park Won-guk, planned by CJ ENM STUDIOS, produced by Bon Factory), has shown signs of becoming a trend-setting drama by drawing viewers' approval with differentiated elements ranging from its lighthearted, quirky romantic comedy to its unique male lead Seon Jae-gyu (Ahn Bo-hyun), seaside village setting and natural dialect.
Through its first four episodes, 'Spring Fever' has twisted the usual romantic comedy formula to foreground a quirky humor that lets viewers laugh without burden and the charm of its straightforward male lead Seon Jae-gyu. In particular, Seon Jae-gyu, the male lead with a burning heart, is giving fresh thrills to Yun Bom and viewers alike with his frank and uninhibited expressions, asserting a strong presence in every episode.
The warm atmosphere of the seaside village setting and the realistic dialects are also emerging as distinguishing points unique to 'Spring Fever.' Viewers responded positively, saying, "The dialect is authentic, so as someone from Gyeongsang-do I feel comfortable," "The people of Sinsu-eup's dialect is spot on," and "I was surprised at how naturally they used the dialect, and it turns out actor Ahn Bo-hyun is really from Busan." The comedic developments and the laughter points placed throughout have firmly established the show's strengths as a romantic comedy that can be enjoyed without stress, offering an addictive charm that makes viewers return once they've watched.
As a result, it achieved fourth place in TV-OTT drama buzz (on Jan. 14, 2026 / Good Data Corporation). This is an astonishing record, rising 26 places compared with the first week of broadcast. In addition, in the TV-OTT integrated drama cast buzz category, Ahn Bo-hyun ranked third and Lee Joo-been placed sixth, raising expectations for further upward momentum.
Along with this, within two weeks of airing the show produced a record that has related clips on the verge of reaching 100 million digital views. This is at a level similar to tvN's Bon Appétit, Your Majesty, Resident Playbook and Lovely Runner, and all eyes are on the future trajectory of 'Spring Fever,' which shows signs of growing into a 'trend drama' with both broad popular reach and buzz.
Episode 5 of the tvN Monday-Tuesday drama 'Spring Fever,' which every week delivers both laughter and thrills to viewers, will air on the 19th at 8:50 p.m.
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