CORTIS is collaborating with Apple.
Apple said on Jan. 16 that it will release the performance video for CORTIS's (Martin, James, Juhun, Sunghyun, Geonho) debut album intro track "GO!" as Apple Vision Pro content. Using an 8K ultra-high-resolution, 180-degree field-of-view 3D video, it provides a new way to experience K-pop performances. This project was produced in the Apple Immersive Video format.
"GO!" is a song on which all members jointly created the music, choreography and video, and its addictive stage has spread by word of mouth to become a "global hit." The performance captured through Apple Immersive Video allows viewers to experience the choreography more realistically. It conveys precise movements and large-scale changes as well as details such as footsteps and breathing inside the practice room, and even the members' subtle facial expressions.
The "GO!" performance video can be viewed for free on the Apple TV app for Apple Vision Pro starting at 11 a.m. Jan. 16 (Korean time). Also, from Jan. 30, visitors can reserve an Apple Vision Pro demo at Apple Store and experience the performance in person.
That CORTIS received a love call from a "big-name" brand just five months after debut is largely due to their expansion of influence by setting K-pop's firsts, shortest, and highest records in the global music market. In addition to collaborating with Apple, they are also serving as advertising models for KT, Red Bull and Acuvue.
Collaboration offers for CORTIS come from all fields. They became the headliner for the NBA Crossover concert series, organized by the National Basketball Association (NBA), as the first K-pop artist to do so. In addition, "GO!" was inserted into a promotional video for the Major League Baseball (MLB) postseason and they served as the honorary falconer for LAFC, the club that Son Heung-min belongs to, becoming the first Korean artist to do so. Their strong influence can be felt outside the realm of music as well.
The companies that partnered with CORTIS commonly cited the members' "unbound creative ability and spirit of challenge, and unique individuality" as attractive points. CORTIS is currently discussing collaborations with brands across various fields, and their presence in the global market is expected to expand further.
[Photo] BigHit Music
[OSEN]