"Gen Z美" group KiiiKiii: Jiyu, Lee Sol, Suyi, Ha-eum, Kiya) has emerged as the new face of a global fashion brand.
Japanese lifestyle culture store WEGO said it recently selected KiiiKiii as a model and released the 2026 spring season photoshoot featuring KiiiKiii.
In the released photoshoot, KiiiKiii completed a natural yet girlish mood with a street look that sensibly layered knits and check items. Bold styling that paired skirts with lace pants added a kitschy charm, and the coordinated looks that highlighted each member's individuality created a synergy that harmoniously captured KiiiKiii's distinctive colorful image and the street sensibility WEGO aims for.
The members' dazzling visuals and ability to convey the concept also stood out. The members proved once again their status as next-generation photoshoot masters by freely expressing not only poses but also facial expressions, and in unit and group cuts KiiiKiii's own lovable and lively atmosphere was maximized to complete the NEW APRING style that blended KiiiKiii and WEGO's sensibilities.
As WEGO's new models, KiiiKiii are expected to color the global fashion scene with their Gen Z美. From the 16th you can see KiiiKiii's photoshoot at WEGO stores across Japan, and a special KiiiKiii edition of WEGO magazine that lets fans enjoy the photoshoot in more ways will also be released.
KiiiKiii has long been steadily proving its global presence. In May last year at KCON Japan 2025, they performed a cover of 2NE1's 'I Am the Best' and received enthusiastic responses from local fans with solid skills and stage presence, completing their first global stage through that performance and broadening their steps.
In August they attended Kansai Collection 2025 A/W held at Kyocera Dome Osaka, showing more polished stage manner and a distinctive Gen Z美, and in November they appeared as the only K-pop girl group at Music Expo Live 2025 at Tokyo Dome, continuing a notable global trajectory that graced major local media.
Moreover, they appeared day after day on Japan's representative music programs from Nippon TV's Buzz Rhythm 02 to NHK's Venue 101 and TBS' CDTV Live! Live!, captivating local viewers with live stages of their debut song I DO ME and candid, lively talk.
Through active activities at home and abroad like this that have expanded their global influence, KiiiKiii raised expectations for their potential as next-generation fashion icons and for their future moves through the WEGO photoshoot.
Meanwhile, KiiiKiii will release mini album 2 Delulu Pack and begin full-fledged comeback activities on the 26th.
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