The group NewJeans produced its first 900 million-stream song on the global audio and music streaming platform Spotify.
According to Spotify on the 16th, NewJeans' single album 'OMG' and its title track of the same name had accumulated 901,364,93 plays as of the 14th. The song proved its steady global strength by adding 100 million plays in about 10 months after surpassing 800 million cumulative plays in March last year.
'OMG' is a hip-hop R&B song that blends UK garage rhythms with trap rhythms. The signature choreography of placing a hand on the head and nodding along to the lyric "Oh my oh my God" combines with the bouncy, exciting melody to create a strong earworm that has won much love.
'OMG' rose to No. 74 on the U.S. Billboard Hot 100 after its January 2023 release and spent six weeks on the chart, an unusual achievement for a K-pop rookie at the time. It showed notable results across global charts, reaching No. 10 on the Billboard Global 200 and No. 7 on the Billboard Japan Hot 100. In particular, together with 'Ditto,' also included on the same album, it dominated top positions on major domestic and international charts for an extended period and established itself as one of the year's representative hit songs.
NewJeans has produced a total of 15 Spotify songs with 100 million-plus streams so far, including 'OMG.' 'Super Shy' and 'Ditto' have more than 800 million plays, 'Hype Boy' has more than 700 million plays, 'Attention' has more than 500 million plays, 'New Jeans' and 'ETA' have more than 400 million plays, 'Cookie' has more than 300 million plays, 'Hurt,' 'Cool With You,' 'How Sweet,' and 'Supernatural' have more than 200 million plays, and 'ASAP,' 'Get Up,' and 'Bubble Gum' have more than 100 million plays each. The combined cumulative Spotify plays of all songs NewJeans has released exceed 7.2 billion plays.
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