'Taxi Driver' series once again proved Pyo Ye-jin's resilience.
Actress Pyo Ye-jin, who led the blockbuster run of the SBS Fri-Sat drama Taxi Driver 3, which concluded on Jan. 10, rose to the top by ranking first among female actors in drama actor brand reputation. It is an achievement that evenly reflects artistic quality, topicality and character portrayal ability.
According to the Korea Corporate Reputation Research Institute's released analysis of drama actor brand reputation for Jan. 2026, Pyo Ye-jin recorded the highest ranking among female actors. This survey was calculated based on more than 80 million pieces of brand big data from 100 actors who appeared in dramas aired from Dec. 14, 2025, to Jan. 14, 2026.
Among them, Pyo Ye-jin also proved her trustworthiness by placing fourth in the overall rankings. Along with this, Lee Je-hoon, who appeared in Taxi Driver, took first place in the overall rankings, standing alongside Pyo Ye-jin at the top and demonstrating the power of Taxi Driver 3.
Pyo Ye-jin's brand power has been further solidified by Taxi Driver. She played An Go-eun, the genius hacker of Rainbow Transport, building the character's narrative densely over five years from season 1 to season 3. Positioned as the central axis that directs the flow of the story and maintains balance, Pyo Ye-jin drew enthusiastic support and responses from viewers each season.
Especially in Taxi Driver 3, Pyo Ye-jin eloquently portrayed an An Go-eun with added depth, turning expectations into certainty. She completed An Go-eun as an essential figure rather than someone who merely fills the gaps of the Rainbow Dark Heroes, and maximized her presence by performing a variety of action scenes. Her finely tuned eye acting and facial expressions that adjusted the nuances of emotion added depth to the work and left empathy and resonance. Pyo Ye-jin's performance led to her winning the excellence in acting award at last year's SBS Drama Awards.
By convincingly implementing the character's growth narrative over a long period and imprinting the names An Go-eun and Pyo Ye-jin on the public simultaneously, Pyo Ye-jin has proved her influence both inside and outside of her works through this brand reputation result.
Having secured both popularity and topicality, Pyo Ye-jin has raised expectations for her next moves. Based on public trust, attention is higher than ever on what further achievements she will deliver.
[Photo] Secret ENT
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