Movie "Avatar: Fire and Ash" (director James Cameron) is continuing a long box office run, maintaining steady audience attraction even on weekdays.
According to the Korean Film Council (KOFIC) integrated box office network on the 14th, "Avatar: Fire and Ash" drew 32,354 viewers on the 13th alone, ranking second at the box office. Cumulative attendance stands at 6.147379 million, putting it on the verge of surpassing 6.2 million.
Even as it enters its fifth week since release, steady audience inflow continues, demonstrating once again its box office resilience. In particular, despite the weekday low season, it is maintaining screen efficiency in the 6% range and still stands as a key box office hit.
The strength of "Avatar: Fire and Ash" continues in real-time reservation rates. As of that morning, it recorded a reservation share in the 16% range, retaining the No. 1 reservation ranking and predicting steady audience turnout at weekend theaters. Demand to see the film has not easily waned even in the long screening phase.
"Avatar: Fire and Ash" depicts a new crisis on Pandora covered in fire and ash after the death of Jake and Neytiri's eldest son Neteyam, when the tribe of ash led by Baran appears before the grieving Sully family. An expanded world, overwhelming visuals and a narrative that strengthens the emotional line have earned praise from audiences.
Global box office performance is also notable. Worldwide cumulative box office revenue has already topped $1 billion, and director James Cameron has again set a record as a director with four films that have each surpassed $1 billion, including Titanic and the Avatar series.
Director James Cameron said of this work, "I wanted audiences not simply to watch the film but to experience being part of the world of Pandora," and added, "I wanted the survival of humanity, family and conflicts among tribes to feel resonant with reality." Word of mouth that it is a film best experienced in theaters is cited as another factor sustaining its long run.
Attention is focused on how far "Avatar: Fire and Ash," which has continued to be chosen by audiences for more than a month after its release, can raise its box office record.<
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