Comprehensive entertainment corporations TME Group is scaling up its live performance business in earnest.
TME Group signed a contract to acquire all live performance business assets held by Dreamus at the start of 2026 and recruited Dreamus vice president Shin Sang-hwa as head of its live entertainment institutional sector. It is a declaration to leap forward as a comprehensive platform that spans the entire industry by expanding its business scope from drama and variety production and artist management to the live entertainment domain.
Shin Sang-hwa, the newly appointed head of the live entertainment institutional sector, is known as one of the country's top concert planners and producers. A former head of concerts at CJ E&M, she planned and produced large domestic and international concerts and global projects such as the BTS world tour, Park Hyo-shin, Sung Si Kyung, KCON, and Maroon 5's Korea concerts. While serving as vice president of Dreamus, she led investment, planning, and production for many large-scale concerts and performance-type IPs, including WATERBOMB, Superband, and various K-pop artists' world tours, achieving outstanding results across the concert industry.
Earlier, TME Group teamed up with Shinsegae to launch the premium live hall "XSCALA." Based on the latest sound and lighting systems, it plans to sequentially present performances by top domestic and international artists and live content across various genres. It will also build an integrated system that covers the entire process from event planning to production, operation, and marketing.
An Seok-jun, TME Group's chief executive, said Shin Sang-hwa's recruitment as head of the institutional sector completed the foundation for a comprehensive entertainment corporation encompassing drama, variety, music, and live performances, and said he expects TME Group's full-scale growth in 2026 by maximizing synergy among the genres.
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