EXO will open a pop-up store to commemorate the release of their eighth studio album.
The EXO pop-up store "REVERXE THE WORLD" (Reverse the World) will be held for eight days from Jan. 20 to 27 at The Hyundai Seoul B1 Event Plaza in Yeongdeungpo-gu, Seoul, and is expected to provide a fresh source of enjoyment to fans who have long awaited EXO's comeback.
In particular, the pop-up store is planned to let visitors vividly experience each member's supernatural powers visually in line with the album concept based on the EXO universe, and it is expected to draw attention with immersive spatial storytelling where visitors wander a maze and encounter a cube.
In addition, visitors will be able to view various versions of the album and some props from the music video for the title track "Crown," and there will be an experience area where custom photocards and stickers can be created, as well as a special MD area, which is expected to attract great interest.
Admission to the pop-up store is available through online advance reservation and on-site visit reservation, and the first daily session will be operated exclusively for EXO-L (official fan club name), with detailed information announced on EXO's official SNS accounts and the pop-up store's SNS accounts.
Meanwhile, EXO's eighth studio album "REVERXE" will be released on Jan. 19 and includes a total of nine tracks, including the title track "Crown."
[Photo] SM Entertainment
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