Hollywood blockbuster's fierce onslaught notwithstanding, the film "Sinui Akdan" (director: Kim Hyung-hyeop | distributor: CJ CGV㈜ | production: Studio Target㈜), which quietly maintained the No. 1 seat occupancy rate, has finally reversed the box office rankings and begun a miraculous rebound.
The film "Sinui Akdan," which quietly maintained the No. 1 seat occupancy rate despite the fierce onslaught of Hollywood blockbusters, has finally reversed the box office rankings and begun a miraculous rebound.
On the 13th, according to the Korean Film Council (KOFIC) integrated computer network, the film "Sinui Akdan" (director Kim Hyung-hyeop) drew 16,041 viewers on the 12th alone, surpassing the global hit "Zootopia 2" (14,653) to climb to third place at the box office. Cumulative attendance is 276,000. This achievement is all the more valuable because it was earned solely through the film's strength and word of mouth from actual viewers among competing releases with massive capital investment. It is showing a typical rebound pattern in which audience numbers increase in the second and third weeks compared with the opening week, and with a hotter response in the second and third weeks than the first, anticipation for further rises in ranking is growing.
This rebound for "Sinui Akdan" was already predictable. Since its release, the film has recorded an overwhelmingly No. 1 seat occupancy rate among simultaneously released films despite having significantly fewer screens than competing titles. The "packed with no empty seats" theater atmosphere proved high audience satisfaction, which immediately led to a rise in real-time reservation rates.
The most notable point is the response from theaters. Normally, by the third week after release, screenings are reduced as new releases push older films out, but "Sinui Akdan" began to show the opposite trend. With the No. 1 seat occupancy rate continuing, mass screening inquiries from churches and praise teams nationwide surged and sold-out shows continued, so rather than shrinking, screenings and seat allocations began to expand. As the rebound firmly takes hold, expectations are rising that "Sinui Akdan"'s seat share will gradually increase.
Moved by a relatable "true story," "Sinui Akdan" toppled "Zootopia 2" to secure a top-three box office spot and has started its full-scale rebound, and attention is focused on how far it will shake up the theater landscape in January.
Meanwhile, buoyed by the rebound success, director Kim Hyung-hyeop of "Sinui Akdan" and key actors including Park Si-Hoo and Jung Jin-woon are scheduled to attend stage greetings on the weekend of the third week.
[Photo] "Sinui Akdan"
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