The film "The Divine Orchestra" (director: Kim Hyung-hyeop | distributor: CJ CGV Co., Ltd. | producer: Studio Target Co., Ltd.) is writing a "miraculous rebound" legend as it heats up theaters on its second weekend after release.
On the 12th, according to the Korean Film Council (KOFIC) integrated computer network, "The Divine Orchestra" held firm at number one in seat occupancy rate among top box office films such as 'Avatar 3', 'Zootopia 2' and 'If our country' during last weekend (9-11), continuing solid, profitable box office performance. Its box office rank rose to fourth place from the previous week amid fierce competition, and cumulative attendance surpassed 260,000, laying the groundwork for long-term success.
2nd-week stage greeting... actors and audience become one in a "festival"
This enthusiasm was even more vividly demonstrated at offline events. On Saturday and Sunday, the 10th and 11th, director Kim Hyung-hyeop and actors Park Si-Hoo, Jung Jin-woon, Seo Dong-won, Go Hye-jin, Han Jeong-wan, Nam Tae-hoon and Moon Kyung-min traveled through southern Gyeonggi (Suwon, Yongin, Bundang), Incheon and Ansan to meet audiences. The major theaters where stage greetings took place — Megabox Suwon Starfield, Lotte Cinema World Tower and CGV Incheon — recorded sold-out shows and were packed. Despite the cold weather, the actors presented personally autographed posters and goods to audience members who came to the theaters, moved into the seating area to take photos together, and turned the events into festive occasions with unprecedented fan service.
Singerong screening: actors' surprise visit sparks "ecstatic frenzy"
In particular, on the evening of the 10th, a sing-along GV screening with the worship team "Gifted" at CGV Yeongdeungpo produced a scene like something out of a movie. When actors, who had not been expected to appear, suddenly emerged from backstage, the audience erupted in screams as if about to lift off.
The lead actors led the atmosphere on site by breathing with the audience, and the audience sang along to the film's songs in unison, generating an energy reminiscent of a concert. A spectator at the scene said, "It was an amazing experience beyond simply watching the film, breathing and praising together with the actors," and expressed an emotional impression.
The power of word of mouth!... the "rebound" continues
"The Divine Orchestra" still has relatively few screens (seats) among films released at the same time, but thanks to the explosive praise from actual viewers and high seat occupancy rates, there is anticipation that the number of screens will increase in its third week.
The production company said, "Requests for group screenings from churches and organizations nationwide are pouring in. Despite the limited number of screens, group viewings are gradually increasing," and added, "The miraculous rebound created by the audience is expected to continue into the third week."
Amid the onslaught of Hollywood blockbusters, the film
[Photo] "The Divine Orchestra"
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