The group ILLIT released the teaser for the music video for their second Japanese digital single, "Sunday Morning," on HYBE Labels' YouTube channel on the 9th.
In the video, the members welcome customers at the "Sunday Morning" restaurant. From Moka, who kindly guides customers, to Iroha, who takes orders, and Wonhee, who focuses on cooking, their lively appearances alternate to heighten immersion.
A solo dance by Yoona and Minju continues in a restaurant filled with soap bubbles. The two members' bright smiles and fresh staging combine to create a dreamy atmosphere. At the end of the video, the five members strike a pose with a pinching-cheek hand gesture, showing off their signature bubbly charm and raising expectations for the full version.
"Sunday Morning," set to be released on the 13th, is a J-pop rock–style song that depicts the great, unstoppable power of love. The lyrics blend the sparkling feelings and wistful longing of a Sunday morning when you want to immediately go meet the one you like. 2000-born singer Mega Shinnosuke, who sang "Ai to U (愛とU)" — which became a TikTok phenomenon — participated in the work, foreshadowing synergy with ILLIT, a "short-form powerhouse."
Reaction to the new song is already hot. "Sunday Morning" was chosen as the opening theme song for season 2 of the animation "The princess says, "It is time for 'torture'"" airing on Japanese terrestrial channels and OTT platforms. Fans who listened to the pre-released portion of the track praised it with comments such as "a song that makes me think of a crisp winter morning," "ILLIT's bright, refreshing voices suit the song well," and "it feels like being inside the animation."
ILLIT has long built a presence in the Japanese OST market. The theme song they sang for the film "I don't like you just by your face," "Almond Chocolate," has been enjoying long-term success on local music charts for nearly a year since its release in February last year. After ILLIT recently performed the song on a year-end stage, streaming figures surged 76.1% week over week, and the song rose to No. 2 on Oricon's weekly streaming rising chart (tracking period Dec. 29, 2025–Jan. 4, 2026), proving its enduring local popularity.
Riding the resurgence of the title track from their first single, "NOT CUTE ANYMORE," ILLIT will perform on SBS' "Inkigayo" on the 11th. Ahead of that, member Wonhee will appear on the cable channel tvN's "Amazing Saturday" for its 400th episode special, which airs today (the 10th) afternoon.
[Photo] Provided by Belift Lab Inc.
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