The group BTS, preparing for a full-group comeback, took first place again.
Boy group brand reputation: big data analysis for January 2026 showed 1st BTS, 2nd EXO, 3rd Stray Kids. The Korea Corporate Reputation Research Institute measured boy group brand big data of 54,340,762 items from Dec. 10, 2025, to Jan. 10, 2026, and through consumer behavior analysis measured participation index, media index, communication index and community index for boy group brands.
The top 30 boy group brand reputation rankings for January 2026 were analyzed as BTS, EXO, Stray Kids, SEVENTEEN, Big Bang, TWS, Cortis, XLOVE, Super Junior, NCT, SHINee, ENHYPEN, Wanna One, BTOB, ATEEZ, THE BOYZ, MONSTA X, 2PM, INFINITE, TREASURE, TVXQ!, ASTRO, BOYNEXTDOOR, Highlight, KickFlip, ZEROBASEONE, RIIZE, B1A4, TOMORROW X TOGETHER, ALPHA DRIVE ONE, VIXX, VERIVERY, EVNNE, Block B, AHOBU , CRAVITY, PENTAGON, SF9, WINNER, Sechskies, P1Harmony, I-DIT, FTISLAND, TEEN TOP, ONF, ONEUS, NEXG, 2AM, Nower Days and Close Your Eyes.
BTS, which ranked first in boy group brand reputation (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), had a participation index of 129,465, a media index of 918,043, a communication index of 2,595,623 and a community index of 4,333,440, resulting in a brand reputation index of 7,976,571. Compared with last December's brand reputation index of 6,827,202, this is a 16.84% increase.
In second place, EXO (Suho, Chanyeol, Kai, DIO, Baekhyun, Sehun, Xiumin, Chen, Ray) had a participation index of 235,846, a media index of 1,276,426, a communication index of 1,480,487 and a community index of 2,191,585, resulting in a brand reputation index of 5,184,344. Compared with last December's brand reputation index of 2,999,184, this is a 72.86% increase.
In third place, Stray Kids (Bangchan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N) had a participation index of 96,722, a media index of 458,794, a communication index of 1,495,935 and a community index of 1,502,102, resulting in a brand reputation index of 3,553,553. Compared with last December's brand reputation index of 5,477,864, this is a 35.13% decline.
In fourth place, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, THE 8, Seungkwan, Vernon, Dino) had a participation index of 83,638, a media index of 477,834, a communication index of 1,396,335 and a community index of 1,409,246, resulting in a brand reputation index of 3,367,053. Compared with last December's brand reputation index of 4,846,859, this is a 30.53% decline.
In fifth place, Big Bang (G-Dragon, Taeyang, Daesung) had a participation index of 38,648, a media index of 361,646, a communication index of 900,537 and a community index of 797,565, resulting in a brand reputation index of 2,098,395. Compared with last December's brand reputation index of 1,751,295, this is a 19.82% increase.
The January 2026 boy group brand reputation analysis covered BTS, EXO, Stray Kids, SEVENTEEN, Big Bang, TWS, Cortis, XLOVE, Super Junior, NCT, SHINee, ENHYPEN, Wanna One, BTOB, ATEEZ, THE BOYZ, MONSTA X, 2PM, INFINITE, TREASURE, TVXQ!, ASTRO, BOYNEXTDOOR, Highlight, KickFlip, ZEROBASEONE, RIIZE, B1A4, TOMORROW X TOGETHER, ALPHA DRIVE ONE, VIXX, VERIVERY, EVNNE, Block B, AHOBU , CRAVITY, PENTAGON, SF9, WINNER, Sechskies, P1Harmony, I-DIT, FTISLAND, TEEN TOP, ONF, ONEUS, NEXG, 2AM, Nower Days and Close Your Eyes.
[Photo] Provided by BigHit Music.
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