The film 'Avatar: The Way of Fire' is on the verge of surpassing 6 million admissions, and clever, highly immersive reactions from Korean audiences continue to appear on social media, drawing strong responses and attention.
Following the United States, China, France and Germany, 'Avatar: The Way of Fire,' which is about to surpass 6 million admissions domestically, ranked in the global box office revenue top five, and as of Jan. 8 (Thursday) recorded a CGV Golden Egg index of 95%, Lotte Cinema actual viewer rating of 9.4 and Megabox actual viewer rating of 9.2, and amid steady acclaim, SNS reviews from domestic audiences who are completely immersed in the film are drawing attention.
In particular, a parody video of "Jake" doing a mukbang with the trending Dubai chewy cookie drew attention with 2 million views. Reactions such as "It looked like me a few days ago" (Instagram ss***), "Let's push for an interplanetary free trade agreement" (Instagram ti***), and "Durukkumakto" (Instagram ho***) followed his hearty mukbang, and among fans it has become fashionable for people to create and share creative works that reflect their own personalities.
In particular, these immersive reviews continue regardless of adults or children and leave aftereffects, confirming the power of the 'Avatar' series to create another cultural phenomenon, which gives this significance. This phenomenon occurring across generations is expected to stir curiosity about the film even among those who have not yet seen it, and to continue driving audiences to theaters.
[Photo] Walt Disney Company Korea, SNS
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