The film Avatar: Fire and Ash's SCREENX and 4DX global box office in its second week of release is outpacing the performance of the previous film, Avatar: The Way of Water, accelerating its box office success.
According to CGV on the 9th, SCREENX's global box office for Avatar: Fire and Ash in its second week of release recorded $10 million, about 1.5 times that of the previous film, and 4DX also exceeded the previous film's performance with $30 million. In particular, combined screens that pair SCREENX and 4DX recorded $1.25 million, about twice that of the previous film, showing that preference for the technology-specialty screens has increased with each installment of the series.
Seat occupancy also showed results surpassing the previous film. In its second week of release, Avatar: Fire and Ash's global seat occupancy for SCREENX and 4DX rose by about 3 percentage points each compared with the previous film. In particular, the seat occupancy of combined SCREENX and 4DX screens was more than twice that of the previous film, exceeding 60 percent, highlighting the success of the combined screens.
This once again confirms that the Avatar series is the work that creates the greatest synergy with technology-specialty screens such as SCREENX and 4DX. It shows that audiences are actively choosing technology-specialty screens, considering not only a work's completeness but also which format to watch the film in.
SCREENX extends beyond the front screen to the sides, naturally connecting Pandora's vast environment to the audience's peripheral vision. This experience, in which the entire space becomes part of the film, combines with the Avatar series' distinctive worldbuilding and serves as a key element that provides audiences with an overwhelming sense of immersion.
4DX's motion seats and environmental effects such as wind, precisely synchronized with scene development, raise the density of action and emotion and spread the perception of the film from "a movie to watch" to "a movie to experience firsthand."
CJ 4DPLEX CEO Bang Joon-sik said, "Avatar: Fire and Ash proves that technology-specialty formats are functioning as core elements of the viewing experience," adding, "The accelerating box office trend for SCREENX and 4DX confirmed globally and domestically signals growing audience demand for immersive experiences that are only possible in theaters." He added, "Going forward, we will continue to enhance the value of audience choice through specialty theater experiences optimized to each work's characteristics."
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