Actor Lee Joo-been has captured both the drama and advertising worlds and risen to prominence.
Lee Joo-been plays the teacher "Yoon Bom," who carries wounds from the past, in the currently airing tvN Monday-Tuesday drama Spring Fever, raising early engagement with deep emotional expression and natural, everyday acting. She has been praised for convincingly portraying a three-dimensional character in which coldness and clumsy charm coexist, and the tikipaka chemistry with Ahn Bo-hyun also delivers both laughter and warmth, heightening expectations for future developments.
That response carried over to ratings. Spring Fever recorded a nationwide average of 4.8% for episode 1 and 4.6% for episode 2, and both episodes 1 and 2 ranked first in their time slot across all channels including terrestrial broadcasters in tvN's target men and women 20-49 ratings, signaling early commercial success.
Lee Joo-been's work in the show has also expanded interest in the advertising industry. The healthy and sophisticated image she showed through the drama has appealed to the public, and the brands she models for are also gaining attention.
In fact, the advertising campaign for the brand that Lee Joo-been is modeling for surpassed 10 million cumulative views within a month of its release, proving strong interest with about 18.07 million views as of the 9th.
According to industry officials, tied to the publicity of the drama Spring Fever, searches for the product's brand increased by more than 400% compared with before the ad's release, and mentions also rose by more than 550%. They say Lee Joo-been's clear image in the drama is creating good synergy with the product's message and eliciting consumer responses.
Expectations are growing for Lee Joo-been's future activities as she successfully fulfills her role across both drama and advertising.
Meanwhile, the drama Spring Fever, in which Lee Joo-been appears, airs on tvN every Monday and Tuesday at 8:50 p.m.
[Photo] KeyEast
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