Behind-the-scenes footage of the box-office phenomenon film 'Avatar: The Fire and the Wind' has been released.
On the 8th, the film 'Avatar: The Fire and the Wind' (director James Cameron, distributed/imported by Walt Disney Company Korea) surpassed 5.7 million cumulative viewers domestically, and its domestic box-office performance ranked in the film's global top five. Along with this, footage revealing the iconic scene featuring the 'wind merchants' and the behind-the-scenes of the birth of a new tribe was unveiled.
As the people of Korea continue to show passionate love for 'Avatar: The Fire and the Wind,' Korea ranked fifth globally in box-office performance. According to Box Office Mojo, on the 7th Korea surpassed $44,121,573 in box-office revenue (about 63.9 billion won), achieving the highest box-office revenue after North America ($311,330,000), China ($137,920,000), France ($82,160,000) and Germany ($64,090,000).
The previous film, 'Avatar: The Way of Water,' likewise achieved the same record when it was released in 2022, which underscores the steady love Korean audiences have for the 'Avatar' series and adds a special significance. In particular, audiences who become fully immersed in the mysterious world of Pandora, the Sullies' family story of rising from sorrow, and the spectacular action have been appearing in large numbers, so future box-office success is expected to continue.
The previously released iconic-scenes footage includes the moment the 'wind merchants' arrive at the village of the 'Metkayina' tribe, counted as one of the most eye-catching scenes in 'Avatar: The Fire and the Wind,' drawing attention. The moment the Sullies' children ride ikran and first encounter the wind merchants' gigantic flying creature, the 'Medusoid,' elicits admiration with its overwhelming presence and wondrous visuals.
The released "wind merchant behind-the-scenes" footage teases various settings related to the new tribe, the "wind merchants," stimulating interest. Zoe Saldana, who plays "Neytiri," summed them up in one line by saying, "the wind merchants are incredible," and added, "they are a mix of characteristics from many tribes," explaining that they are a nomadic tribe that roams all over Pandora. Director James Cameron went on to explain their identity, saying, "'what the wind gives, the wind takes' is their life philosophy," and also revealed the intriguing setting that they are "the most technologically advanced Na'vi."
Production designer Dylan Cole described them as "like a small village hanging from the gigantic flying creature 'Medusoid.' A wondrous great migration," and director James Cameron added, "you'll feel like you want to take a gondola ride and go with them," expressing confidence in audience immersion. In response, audiences have sent enthusiastic praise such as, "I couldn't help but be amazed at the scene where the wind merchants appear" (Instagram i_***), "Watching this in 4D and 3D, I actually make an 'uwa' sound" (YouTube lo***), and "I'm going around in circles for this scene of Avatar" (YouTube th***).
The film 'Avatar: The Fire and the Wind' is the third installment of the globally successful 'Avatar' series, telling a story of an even greater crisis unfolding on a Pandora covered in fire and ash after the death of Jake and Neytiri's first son, "Neteyam," when the Sully family stricken with grief is confronted by the ash tribe led by "Varang." It has attracted 13.62 million viewers domestically and is currently playing widely in theaters nationwide.
[Photo] Provided by Walt Disney Company Korea.
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