The film adaptation of Misaki Ichijo's bestselling novel, which has sold more than 1.3 million copies worldwide, Even If This Love Disappears from the World Tonight, is performing strongly across films, books and music.
The film Even If This Love Disappears from the World Tonight is creating a buzz as it succeeds beyond film into books and music. Even If This Love Disappears from the World Tonight is expected to surpass its breakeven point of 720,000 moviegoers this week, and with strong support from audiences aged 10 to 20 and ongoing long-term success, related works in the book and music fields are also driving sales alongside the film.
First, Even If This Love Disappears from the World Tonight released a screenplay book with the film's opening and topped the arts/pop culture book bestseller list on Kyobo Book Centre's official website. Not only did the screenplay book rank number one in sales among arts/pop culture works, but the original novel also saw rising sales thanks to the film's success. According to Kyobo Book Centre's official website, it not only ranked eighth in the weekly bestseller list for novels but also sold 10,000 copies in December alone after the release, showing more than a tenfold increase in sales.
The music has also attracted attention. The collaboration OST for Even If This Love Disappears from the World Tonight, released with various representative Korean artists such as Jo Kwon & Ga In, PLAVE, Red Velvet's Joy, Ha Dong-qn, and Jukjae, is satisfying both film fans and music fans. Especially, the special clip of Jo Kwon & Ga In's reissued Our Love Has Begun, re-released after nine years for the film collaboration OST by the duo affectionately known as the "Adam couple" on the variety show Our Married Life, recorded more than 2.26 million views on YouTube and became a hot topic. The song I Borrow This Night to Say by trending idol PLAVE also recorded more than 860,000 views, proving the film's box-office power as it receives much love from audiences and fans despite being a collaboration OST.
Meanwhile, the film Even If This Love Disappears from the World Tonight, which is successful across the original novel, screenplay book and music, is a youth melodrama in which Seo Yun (Shin Si A), who loses her memory every day, and Jae-won (Choo Young-Woo), who fills her memory every day, protect and remember each other, and it is being widely screened in theaters nationwide.<
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