Global K-culture talent development platform Zenis Glocal Academy is actively proving the competitiveness of its education and production system through the next-generation boy group H&H Boys (H and H Boys).
H&H Boys officially debuted by releasing 'The 1st Heavenly Harmony' (the 1st Heavenly Harmony) in China in December 2025. The H&H Boys project by Zenis Glocal Academy is evaluated as a representative case that demonstrates the effectiveness of an academy-based K-pop business model, beyond a simple debut case.
Zenis Glocal Academy highlights an integrated curriculum that covers vocal, dance, acting, foreign languages, and stage manners, as well as content comprehension and global communication capabilities. H&H Boys is a team that has grown within a single flow from planning and training to content production and stage performance through this system.
Under the team philosophy of 'Heavenly Harmony,' H&H Boys combines a performance-centered K-pop core approach with an expanded content strategy including drama, short-form, and cinematic videos. This aligns precisely with the direction Zenis Glocal Academy pursues: an industry that repeatedly produces idols, not an industry that consumes idols.
Choreography for H&H Boys' debut album was supported by Lee Ju-seon, who created the choreography for Psy's 'Gangnam Style.' He participated broadly, from positioning each member's vocal and performance roles to concept design. Album photos involved Hwang Young-chul, who photographed posters for many famous dramas such as KBS2's 'Sorry, I Love You' and SBS's 'Lovers in Prague.' In addition, Kang Joon, who served as CEO of a subsidiary of SM Entertainment (SM Entertainment), took charge as executive producer to raise the level of completion.
A Zenis Glocal Academy official said H&H Boys is the result of going through the entire process of completing artists who can actually succeed in the market, not just discovering talent, and noted that the key is that education, production, and distribution do not operate separately but work like a single engine.
Zenis Glocal Academy plans to accelerate global cooperation and expansion in 2026 based on H&H Boys' activity performance. The strategy is to present a new standard for K-pop talent development by linking with overseas academy networks based on a successful reference centered on Korea.
[Photo] Zenis Glocal Academy
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