Movie "Divine Orchestra" (director: Kim Hyeong-hyeop | distributor: CJ CGV㈜ | production: Studio Target㈜) has broken through the onslaught of Hollywood blockbusters and begun a box office comeback, solidifying its position as a dark horse at Korean theaters in January.
According to the Korea Film Council's integrated box office system on the 7th, "Divine Orchestra" ranked fourth overall in the daily box office on the 6th (Mon), showing the strength of rising one notch from the previous day.
A particularly notable point is the practical box office metric of "seat occupancy rate." As of the 6th, "Divine Orchestra" had a seat occupancy rate of 17.8%, more than double that of competing foreign films.
Considering that the number of screenings (seats) for "Divine Orchestra" is only about one-third that of "Zootopia 2," it has proven itself to be a "high-value film" most sought after by audiences despite having fewer seats. This "comeback syndrome," achieved by audiences' voluntary choice beyond the limitations of low seat allocation, is interpreted as a green light for long-term box office success.
A representative of the film's production company said, "Currently, inquiries for group screenings from churches, praise teams and faith communities nationwide have not stopped," noting, "In particular, requests to hold 'singer-along screenings' where audiences can sing the film's praise songs together have surged so much that operations are nearly paralyzed," conveying the heated atmosphere on the ground.
Fueled by the enthusiastic support of audiences, "Divine Orchestra" will launch even more aggressive promotional activities this week.
First, on the 8th (Thu) and the weekend of the 10th (Sat) and 11th (Sun), a "singer-along GV screening" featuring well-known CCM singers and praise teams such as Jiseon, Gifted and Pia Worship will be held to offer audiences another emotional experience. Also, on the second weekend after release (10–11), director Kim Hyeong-hyeop and principal actors including Park Si-Hoo, Jung Jin-woon and Han Jeong-wan will visit theaters in Gyeonggi, Incheon and Seoul for stage greetings. The actors, who achieved a sold-out miracle across all seats in the opening week, are expected to get up close with audiences again and add fuel to the comeback fervor. [Photo] "Divine Orchestra" poster [OSEN]