Influencer and broadcaster Lee Hee-cheol suddenly died of a myocardial infarction, and two years have passed since then.
Jan. 7, 2026, is the second anniversary of Lee Hee-cheol's death. The late figure died of a myocardial infarction on Jan. 7, 2025. He was 39.
Lee Hee-cheol's death was revealed by broadcaster Pungja. Pungja wrote on her social account, "Even as I write this I can't believe it, but I am leaving this post for those who loved oppa and acquaintances who have not yet heard the news. My dearly loved Seoul Salon oppa Lee Hee-cheol became a star in the sky today. Please pray that he goes to a good place," conveying her devastated feelings.
Because the death was sudden, speculation about its cause also poured in. The cause of Lee Hee-cheol's death was a myocardial infarction, and the bereaved family said, "He hadn't been feeling well recently but he was still healthy. He was healthy and then in one day," correcting unnecessary speculation and saying they are announcing the cause with the hope that the deceased's final path will be peaceful.
Lee Hee-cheol was recognized as a versatile all-rounder. He was the founder of the cosmetic brand Seoul Salon and ran the YouTube channel "Lee Hee-cheol's BeuHee Log," sharing daily life and various content. He, who became known through Pungja's YouTube channel, appeared on KBS2's Mr. House Husband and revealed his life as a professional multi-job worker. He also appeared on SBS Love FM's Yumin Sang's hungry radio and served as a regular panelist on the "small business rescue project."
Because Lee Hee-cheol had continued communicating through his personal social account up until a week before his death, the death from a myocardial infarction was extremely sudden. Yoo Hana, Brown Eyed Girls' Jea, Pungja, Yoo Min-sang, Jung Il Woo, Park Seul-gi, Sandara Park, and Hwangbo expressed their condolences.
[OSEN]