The Netflix series "Physical: Asia" was selected as the "program expected to lead 2026" at the 2026 Korea First Brand Awards.
"Physical: Asia" won the OTT variety program institutional sector award at the 2026 Korea First Brand Awards held Tuesday the 6th at THE SHILLA Seoul Dynasty Hall in Jangchung-dong, Seoul, and was highlighted as a highly anticipated work to lead 2026.
"Physical: Asia" is the third season of the Netflix global hit "Physical 100," a national team physical survival competition in which eight Asian countries compete under their national flags. Korea, Japan, Thailand, Mongolia, Türkiye, Indonesia, Australia and the Philippines participated, delivering fierce, memorable matches and drawing strong reactions from viewers worldwide immediately after its release.
Jang Ho-gi, the PD of "Physical: Asia," which won the OTT variety institutional sector award, said, "I am grateful to receive this meaningful award. I would like to sincerely thank the cast members and the staff who participated in our program."
The Physical series has achieved consecutive successes from "Physical: 100" to "Physical: Asia," earning recognition as one of Netflix's biggest hits and solidifying itself as a global hit brand. With a U.S. version now confirmed, Jang Ho-gi, the PD, said, "Productions are currently underway in other countries, and we are planning a 'Physical: World' series that encompasses them," previewing the series' future direction and raising expectations.
Now in its 24th year, the 2026 Korea First Brand Awards (FIRST BRAND AWARDS 2026) is a brand award that each year recognizes brands expected to lead the year in various social fields such as the economy, people and culture through consumer surveys. Based on high consumer participation, it is recognized as a representative indicator for measuring brand performance.
[Photo] OSEN DB
[OSEN]