Advertising model brand reputation: Big data analysis results for January 2026 show Park Jeongmin ranked 1st, Kim Woo-bin 2nd, and Lim Young-woong 3rd.
The Korea Corporate Reputation Research Institute measured 28,641,341 pieces of advertising model brand big data collected from Dec. 6, 2025, to Jan. 6, 2026, and, through consumer behavior analysis, calculated the brand reputation index for advertising model brands using participation index, media index, communication index and community index. Compared with last Dec.'s 30,225,203 pieces of advertising model brand big data, this is a 5.24% decrease.
The brand reputation index is an indicator created through brand big data analysis that found consumers' online habits have a large impact on brand consumption. Advertising model brand reputation analysis can measure the relationship between consumers and advertising model brands, positive and negative evaluations, media interest, and consumers' interest and communication volume.
Advertising model brand reputation analysis examined the relationship between advertising model brands and consumers using a big data reputation algorithm on brands ranked high in brand reputation. The detailed indicators of the advertising model brand reputation index included weighting for advertising channels.
The top 30 advertising model brand reputation rankings for January 2026 were analyzed as Park Jeongmin, Kim Woo-bin, Lim Young-woong, Byeon Wooseok, IVE, BTS, Yu Jae-seok, Son Heung-min, Shin Mina, Faker, Gong Yoo, Le Chanwon, Jun Hyun-moo, Park Bo Gum, Blackpink, Kim You Jung, Shin Dong-yeob, Park Seo Jun, Kim Goeun, Lee Byung-hun, Lee Suji, aespa, Sung Si Kyung, Han Jimin, Lee Jun-ho, Lee Sang-min, Cha Eunwoo, Lee Seo-jin, Choo Sung Hoon, and Choo Young-Woo.
The Park Jeongmin brand, which ranked 1st in advertising model brand reputation, recorded a participation index of 251,482; media index of 263,620; communication index of 393,110; and community index of 237,351, resulting in a brand reputation index of 1,145,562. Compared with last Dec.'s brand reputation index of 1,056,525, this is an 8.43% increase.
The Kim Woo-bin brand, ranked 2nd, recorded a participation index of 158,018; media index of 197,255; communication index of 330,110; and community index of 387,951, resulting in a brand reputation index of 1,073,333. Compared with last Dec.'s brand reputation index of 559,155, this is a 91.96% increase.
The Lim Young-woong brand, ranked 3rd, recorded a participation index of 203,310; media index of 316,398; communication index of 207,861; and community index of 338,614, resulting in a brand reputation index of 1,066,183. Compared with last Dec.'s brand reputation index of 1,643,289, this is a 35.12% decrease.
The Byeon Wooseok brand, ranked 4th, recorded a participation index of 77,580; media index of 192,722; communication index of 257,007; and community index of 394,173, resulting in a brand reputation index of 921,482. Compared with last Dec.'s brand reputation index of 1,435,325, this is a 35.80% decrease.
The IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) brand, ranked 5th, recorded a participation index of 59,580; media index of 178,624; communication index of 350,638; and community index of 321,194, resulting in a brand reputation index of 910,036. Compared with last Dec.'s brand reputation index of 2,010,136, this is a 54.73% decrease.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said the big data analysis of advertising model brands for January 2026 found the Park Jeongmin brand ranked 1st. He noted that analyzing the advertising model brand category found a 5.24% decrease compared with last Dec.'s 30,225,203 pieces of advertising model brand big data. In detailed analysis, brand consumption rose 9.30%, brand issues rose 29.69%, brand communication fell 29.34%, and brand diffusion fell 8.79%.
He added that link analysis of the Park Jeongmin advertising brand, which ranked 1st in advertising model brand reputation for January 2026, showed high results for "likable, cynical, witty," and keyword analysis showed high results for "Samyang Group, music video, publishing company president." Brand big data analysis showed the positive ratio for the Park Jeongmin advertising brand was 94.74%.
The January 2026 advertising model brand reputation survey was based on brand big data analysis for Park Jeongmin, Kim Woo-bin, Lim Young-woong, Byeon Wooseok, IVE, BTS, Yu Jae-seok, Son Heung-min, Shin Mina, Faker, Gong Yoo, Le Chanwon, Jun Hyun-moo, Park Bo Gum, Blackpink, Kim You Jung, Shin Dong-yeob, Park Seo Jun, Kim Goeun, Lee Byung-hun, Lee Suji, aespa, Sung Si Kyung, Han Jimin, Lee Jun-ho, Lee Sang-min, Cha Eunwoo, Lee Seo-jin, Choo Sung Hoon, Choo Young-Woo, Hyunbin, Lee Jeong-jae, Kim Yeon-kyung, Um Tae-goo, Kim Yuna, SEVENTEEN, Lee Hyori, Seo Hyunjin, Youngtak, Ma Dong-seok, Tak Jae-Hoon, ILLIT, LE SSERAFIM, Kang Ho-dong, Kim Dong-hyun, Kim Hyeyoon, BABYMONSTER, Seo Jang-hoon, Yoona, Ryu Jun-yeol, Kim Hye-soo, Jun Ji-hyun, Jang Yoon Jeong, Heo Sung-tae, Kang Daniel, Lee Jeong-hoo, Jung Haein, NCT, TWS, Ryu Seung-ryong, Red Velvet, Ryu Hyun-jin, Son Suk-ku, Kim Jong Kook, Hwang Jung-min, Park Boyoung, TWICE, Oh My Girl, Lee Dong-wook, Cho Jungseok, Song Gain, Song Ji-hyo, Lee Jun-hyuk, Zo In-sung, Lee Kyung-kyu, Kim Jun-Ho, Kim Jongmin, Kim Won-hoon, Park Eunbin, Hong Hyun-hee, Park Hyungsik, Kang Ha-neul, Kim Taeri, Jung So-min, Gang Dong-won, Han Hyojoo, Ji Ye-eun, VV, Kim Hee-cheol, Ahn Jung-hwan, Shin Yu-bin, So Jisub, Cha Seung-won, Seo Kang-jun, Park Jae-beom, Moon Chae-won, Yoo Hai Jin, Cha Joo-young, Song Kang-ho and Park Hae-il.
[Photo] OSEN DB
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