The group BTS fired the opening salvo for a full-group comeback in Seoul.
On the 5th, the central staircase of the Sejong Center for the Performing Arts, located near Gwanghwamun Square in Seoul, was covered with BTS. The outdoor steps were decorated using the logo, release date and team name of the fifth full-length album, which will be released on March 20. The Sejong Center for the Performing Arts draws attention as one of the spaces that currently symbolize Korea's culture and arts.
BigHit Music, BTS's agency, said, "BTS started in Korea and has grown into a team that operates on the world stage. Since they are returning as a full group after a long time, we held an offline promotion in the middle of Seoul, the cultural root of the group." It added, "We plan to expand outdoor advertising to major cities around the world such as New York, Tokyo and London."
A sculptural installation of the new album's logo has been installed at the top of the Sejong Center for the Performing Arts stairs, attracting much attention. The logo was first revealed through handwritten letters recently sent by BTS to the global ARMY (the fandom name). With the meaning behind the design shrouded in mystery, fans are voluntarily guessing the significance and sharing information while waiting for BTS's comeback.
BTS will release their fifth full-length album on March 20. It will be their first full-group comeback in about 3 years and 9 months. The new record includes 14 tracks in total and, based on the emotions and concerns accumulated during their journey, densely showcases "BTS as they are now." The seven members will embark on a large-scale world tour after the new album is released. Detailed information about the performances will be announced on March 14 on the global superfans platform Weverse.
[Photo] Provided by BigHit Music.
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