RIIZE (RIIZE, SME) as Samsung Electronics' global brand ambassador lit up the 'The First Look' event held in Las Vegas, USA.
RIIZE attended the epic-scale 'The First Look' event hosted by Samsung Electronics at the Wynn Hotel in Las Vegas, USA, as the only K-pop group from 7 p.m. on Jan. 4 (local time), two days before the opening of the world's largest IT and electronics exhibition, CES 2026, drawing attention.
Especially, during a TV-related AI feature demonstration at the press conference, which was broadcast worldwide, RIIZE's hit song "Boom Boom Bass" played and an introduction calling them an "amazing K-pop group" followed, and the joyful reactions of members sitting in the front row listening to the presentation were momentarily captured, drawing a strong response.
In addition, the music track 'Boom Boom Bass' was played on the five speakers of music studio 5 located in the roughly 1,400-pyeong standalone exhibition hall, and the 'Fly Up' music video was also played on the Freestyle+ portable projector, providing a more vivid opportunity to experience Samsung Electronics' new products and capturing everyone's attention.
Moreover, the members exchanged greetings with media representatives from around the world as well as well-known tech influencers, shared various hands-on experiences related to Samsung Electronics products, and at the same time actively introduced RIIZE's music, showing a sincere and cool attitude that drew attention.
RIIZE said, "It was amazing and felt good to see our music and music videos playing at the 'The First Look' venue of the world's largest exhibition. As ambassadors invited by Samsung Electronics and representing K-pop artists, we are even prouder. We hope RIIZE's music continues to be introduced to more people in new ways."
Meanwhile, as Samsung Electronics' global brand ambassador, RIIZE has shown synergy by working together on several projects from the premiere of their first full-length album 'ODYSSEY' to 'Galaxy Watch8', 'SmartThings' and 'Samsung Health'. This time, they also produced short-form content introducing AI new products reflecting each member's interests, which can be seen starting Jan. 5 on RIIZE's official Instagram account and Samsung Electronics' official YouTube channel.
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